Real Estate TV surges ahead with latest viewer figures
With television viewing figures in the UK up by 3.5%, from a weekly average of 23 hours 53 minutes per person in September 2007 to 24 hours 43 minutes per person in September 2008, according to the Broadcasters’ Audience Research Board (BARB), one channel in particular is showing an even-greater increase from their viewers in the last year.
Real Estate TV (RETV), the UK’s leading dedicated property channel available on Sky channels 262 and 263 and on demand at www.realestatetv.tv, has revealed that viewers of the channel are now watching an average of 25.7 minutes a day (September 2008) – an increase of 154.5% on the September 2007 figure of 10.08 minutes.
With recent BARB figures also showing that more and more people are tuning in via satellite, a 5% increase from January 2007 to January 2008, then one would expect RETV’s Sky Channel viewers to have grown by a similar percentile… Figures have in fact exceeded expectations. Latest statistics have shown that the channel’s average monthly reach in October 2008 has increased by 43.6% to 1,357,000 when compared to October 2007, statistics that reflect the channel’s savvy programming decisions and forward-thinking approach.
Managing Director, Steve Dawkins explains,
“The past year has been an exciting time for RETV: with a new on demand service on our website and a re-brand that has allowed us to more closely define the types of programming that entertain and inform, and ultimately to provide an interesting range of shows that our viewers want to watch. We are very pleased that our efforts are reflected in the latest figures which show notable increases in both viewer numbers and the time spent watching the channel. And with new programmes such as Property Today – a daily property news show – launching soon, we are confident that our growth will continue.”
To find out more about Real Estate TV and advertising opportunities available with the channel, call on 0207 471 7670 or visit www.realestatetv.tv.