Award-winning British house builder’s Recession Busting Strategy pays off with 25% increase in turnover reported
Bucking the downward trend experienced by many British house builders in the last 12 months, luxury residential developer, Millgate Homes – Evening Standard New Homes Awards 2012 winners – has reported a 25% increase in turnover for the last financial year suggesting that their Recession Busting Strategy has been a qualified success.
The Berkshire based developer, which celebrates 25 years as the best in British house building, saw turnover rise from £45 million to £60 million in 2011/12 despite the UK being in recession with the company’s strategic move to building larger, higher value detached family homes credited for the 25% increase.
Jonathan Cranley, Sales & Marketing Director of Millgate Homes, explains,
“Some 18 months ago, as the British economy dipped further, we saw contraction in some sectors of our market such as 3 bedroom homes and apartments around the £500,000 to £750,000 mark. Not happy to simply survive the recession but thrive, Millgate Homes, adopted a Recession Busting Strategy focusing energies upon the larger, detached luxury family home market within which remained great demand.
“In 2011/12 Millgate Homes completed some 45 luxury properties, the same number as in the previous financial year yet, due to the type of properties now being constructed, typically detached 5 bedroom homes, our average sale price has risen from around £1 million to £1.34 million.”
One such Millgate Homes property which embeds this new direction is Beech House in Boar’s Hill Park, Oxfordshire. Named as the Best Family Home (over £1 million) in last week’s auspicious Evening Standard New Homes Awards 2012, Beech House combines classic design with modern contemporary elegance.
Idyllically situated with commanding views across the Oxfordshire countryside towards the Spires of Oxford, Beech House is the dream home for today’s modern family. Comprising 4 large bedrooms plus the Millgate Homes signature Master Suite, sanctuary for adults complete with living area, en-suite bathroom, dressing room and separate terrace overlooking the stunning landscaped grounds, swimming pool and summer house.
Sold within days of being released to market fully dressed and landscaped, Jonathan Cranley comments on the appeal of Beech House,
“We have spent a great deal of time and energy making Beech House the ideal, traditional family home. Moving away from the sometimes cold and austere mega mansions seen in other parts of the country with their white marble hallways, imposing staircases and modular interiors, we have worked hard to understand how today’s family uses their home, incorporating features such as wood flooring and soft interiors to create a welcoming atmosphere. Our attention to detail is what sets us apart with only the highest quality materials, appliances and interiors featured as the discerning buyers at this end of the market would expect.”
Building upon the clear success experienced in 2011/12, Millgate Homes remains committed to its new ethos with the show house at St John’s House, an elegant detached 5 bedroom country home located in Bourne End in Buckinghamshire on the market for £3.25 million, now open and further luxury family homes in Surrey and Oxfordshire planned for release in the second half of 2012.
For more information about Millgate Homes or to view video tours of the award-winning Beech House and St John’s House call today on 0118 934 3344 or visit www.millgatehomes.co.uk.