A picture says a thousand words…especially when you´re a tenant
The nemesis of any landlord, be they professional or accidental, is void periods. Causing a loss of income, affecting annual rental yields and often raising blood pressures, void periods should be avoided at all costs and one way to do this is to ensure a seamless transition between tenancies.
As soon as your tenant gives notice, this is the time to start actively seeking out your next occupier. With 32% of tenants having found their current home within 1 to 2 weeks according to the latest Upad research (Nov 2012), making your property as attractive as possible to potential renters is essential and a key part of this is having good photography.
As they say, a picture says a thousand words and the quality of those pixels can often make or break a new tenancy. Indeed leading online lettings agent Upad recommends to all its landlords that they invest in professional photos offering a set of 8 for a very affordable £85 + VAT.
As Upad CEO James Davis explains,
“High quality photographs are a must if you want to showcase your property at its best. You´ll attract a better type of tenant and maximise your rent. Remember that your property is sitting next to hundreds of others on Rightmove et al. You need it to look good!”
Further exemplifying the impact that professional photography can have, Upad conducted a “Spot the Difference” experiment recently listing the same property but with differing imagery. One listing had the same text but with snaps taken by the landlord themselves and the other, the same text but with Upad professional photography.
And the results speak for themselves!
As you can see by the first set of photographs compared to the set below, the viewer is instantly drawn to a professional, aesthetically pleasing shot. The first row depicts the property as a higher spec than in the second row, adding potential value to your property.
So put that iPhone or disposable camera away and invest in a set of professional photographs. They´ll certainly cost you less than a void period!
For more information please contact Upad, on 0333 240 1220 or visit http://www.upad.co.uk/professional-property-photography