TheMoveChannel.com: Search, Videos, Sharing and Big Pictures!

United Kingdom

TheMoveChannel.com has launched a cutting-edge new interface for browsing its property listings, making it even easier to find property for sale from around the world.

The redesign, unveiled today, includes a long list of new features that give property buyers a chance to see the bigger picture – literally. Listings on the overseas portal have been remodelled around each property´s photos, helping homes to catch the eye of their new owner.

Interactive maps pinpoint the property location, while an intuitive full-sized image slideshow can be viewed direct from the results page, helping create that crucial first impression as soon as buyers start their hunt.

The search filters have also been completely overhauled, to make it much easier to personalise and customise the results to find exactly what you´re looking for. You can also store multiple shortlists of property you may be interested in, send these properties to a friend or enquire about them in one go. And if you love the properties that you see, you can share them on all your favourites social media direct from the results page.

One of the biggest changes – and most appropriate for the brand, is that buyers can now take a closer look at their future home thanks to TheMoveChannel.com´s dynamic new premium video service. The innovative feature, available to sellers for only £2 per month per listing, uses vibrant text and tailored voiceover to paint a colourful moving picture of a property without the hassle of running around with a video camera. As well as playing a vital part in each listing, the video is exhibited on TheMoveChannel.com´s dedicated YouTube channel and sister portal TheMoveChannel.tv, giving investors and the chance to view a property´s full potential in seconds.

See a pretty property? Pin it on Pinterest. Want to tell the world where your new home is? Tweet all about it. Playing matchmaker for someone else? Add the suitors to a shortlist and email them the properties directly – or save them for later.

TheMoveChannel.com Director Dan Johnson comments: "We´re really proud and excited to present this new look for TheMoveChannel.com. It´s an old adage that pictures sell property and we firmly believe that, so we´ve put images where they belong: right at the front. The result is a fresh new look for the UK´s leading overseas property portal and a great chance for both buyers and sellers to show off their dream home."

"We´ve made it even simpler for buyers to search for a home. People today have less time to house hunt but expect more from property portals. They want to be able to browse easily and take a close look at their prospective home before making an enquiry. So we´ve removed pages from our results altogether, letting buyers quickly scroll through their options before choosing a favourite. Then, our new videos give them the chance to explore each property in more detail.

"But sellers are feeling the squeeze too. In tough economic times, people wanting to advertise their property need as much help as they can get. Our optional video service provides superb reach and great value – at only £2 per month, it costs less than a pint of beer in a London bar!"

For advertising enquiries, please contact Lead Galaxy on 0207 952 7653.

Notes to Editors

Founded in 1999, TheMoveChannel.com is the leading independent website for international property, with than 400,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners.

The website address is http://www.TheMoveChannel.com and the office address is 24 Jack´s Place, Corbet Place, Spitalfields, London, E1 6NN.

Contact Dan Johnson on 0207 952 7650 for further information.

 

Investment Watch: Lost in La Manga

United Kingdom

Investors were lost in La Manga last month, according to TheMoveChannel.com’s Investment Watch.

The report, which charts the levels of interest in the overseas portal’s property listings, found that buyers could not escape the Murcia resort in June, with apartments in Las Lomas Village receiving the highest number of enquiries on the site.

The Spanish flats, offered with up to 100% finance directly from the bank, promised owners a share of the village’s rental revenue as well as 30 days’ free usage per year – a combination that generated over six times the number of enquiries than TheMoveChannel.com’s second most popular listing: a group of coastal apartments in Cornwall.

Indeed, as summer set in, investors appeared to leave behind their springtime dabbling in alternative investment and return to the bricks-and-mortar basics of the seaside rental. The Cornish development boasted high yields and a short walk to the beachfront, a mixture offered by six of the 10 most popular properties on the site.

The only listings to buck the beachfront trend were tenanted flats in Leeds, a room in Maidstone’s Russell Hotel, an Istanbul city centre apartment and an undeveloped plot of land in the Cayman Islands. But Las Lomas outclassed all of their rental yields, proving that Spanish property can still attract buyers despite ongoing eurozone concerns. In fact, the apartments received more enquiries than the rest of the top 10 put together – the first time that has happened since Investment Watch reports began one year ago.

Director Dan Johnson comments: “Seaside apartments are a classic example of a property that combines lifestyle appeal and commercial returns, so it’s no surprise that they’ve had such a huge response during England’s rainy summer. Still, with investors torn between rival rates of return, Las Lomas had to have something distinctive to set it out from the coastal lettings crowd. Was it the location? Murcia’s investment potential has been boosted by the upcoming Paramount theme park and international airport. The facilities? Lots of the other resorts in the top 10 offer several weeks’ free usage, but Las Lomas also includes a one-year membership to La Manga’s prestigious sports club. Whichever was the deciding factor, there are certainly worst places for buyers to get lost than La Manga – and after investing in one of the flats for myself last month, I’m glad I’m not the only one who thinks so!”

The Top 10 investment properties for June 2012 are as follows:

Notes to Editors

Founded in 1999, TheMoveChannel.com is the leading independent website for international property, with than 400,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners.

The website address is http://www.TheMoveChannel.com and the office address is 24 Jack’s Place, Corbet Place, Spitalfields, London, E1 6NN.

 

Property Inspector: Why is my house not selling?

United Kingdom

TheMoveChannel.com´s Property Inspector, taking a closer look at global real estate each month.

It´s June, it´s sunny, people are in a good mood – it´s the perfect time to sell your house. But this month, the Property Inspector examines one of the greatest real estate mysteries of all: failing to sell your home.

The inspector interrogates Matt Cook, Account Manager at Sell My Property an international listings service for private sellers, to get the best tips and tricks for finding a buyer.

Matt, is there a set of key factors that prevents people from selling their house?

There are some key things that people slip up on. The biggest one is probably price. It´s all about knowing the market you´re in, knowing the competition and understanding where you are.

Is it a case of being realistic with your asking price?

It´s very easy to get carried away and think: “This is what I bought my house for.” Sometimes, depending on where you are, especially in the current economic climate, you have to bite the hard truth and shift the price down to sell. For example, there are some fantastic villas in Cyprus and Greece for sale on our network where owners initially started listing their homes for 800,000 euros, but they can´t find an interested buyer. One of our sellers has just slashed his all the way down to 200,000 euros.

Celebrity homes are often in the news with price cuts of several million dollars to try and attract a buyer. But smaller discounts, say a couple of thousand, can make a difference too, right?

Exactly. The way we have the system set up on Sell My Property, you can change the price whenever you want, so if you´re not getting much interest, you can trim it down a little bit, say by 5 per cent, and see what happens. Take it one step at a time.

What about having the quality of house to match your asking price? Are repairs and renovations worthwhile?

If it´s within your budget, it can be worthwhile. Some properties are sold as investment opportunities with renovations still to be done, but if you´re looking to sell to buyers who want a holiday home and it´s within your budget, make those repairs.

What about something as simple as a fresh lick of paint? Can that help?

Absolutely. When you walk down a street, you can see the houses that look like they´ve been looked after. If all it takes is to get someone in to tidy up the front, then by all means do it.

We´ve talked before about bad property photos in listings – images of people with no clothes on, messy rooms, and so on – but what other mistakes do people make with their listings?

You get some descriptions that don´t tell you anything, with vague information and not enough details. As part of our service, we have a full description box of 8,000 characters – that´s more than enough for most sellers to enter clear, concise information about the area they´re in and include the main selling points of the property. If it has a swimming pool, mention it has a swimming pool!

Is there anything else that can be done?

We´ve had one private seller recently who shot two music videos on his property, which show off his garden and his home! That´s interesting – it´s the kind of thing that definitely stands out.

So videos can help advertise your home. Is it about creativity as well?

If you´ve got that edge that makes your house that little more interesting, something that hooks in the buyer, then brilliant. One seller in America made a home cooking video of his kitchen. He literally sat in his kitchen and created a home cooking video. If there´s a stand-out feature of your house, find a way to highlight it. That´s all you need sometimes.

Summer is often considered the peak time for selling property – is that true?

Potentially. On the other hand, if you list your property, say, in the winter, when fewer people are listing, you´ll possibly have less competition and may get more exposure. Timing can be important.

Right. I´ve got a house with a good selling point. I´ve listed it for sale online, I´ve been realistic in my pricing, I´ve thought about when I´m selling, I´ve got a clear description and attractive photos. Is it now just a case of getting exposure?

Yes. It is a numbers game. If no-one´s looking at your property listing, no-one´s going to buy it; if 100 people are looking, there´s a greater chance one of them will be a genuine buyer who is genuinely interested in your property. Anything you can do to increase your exposure and get your clicks is vital and will vastly improve your odds.

Listen to the full investigation.

Notes to Editors

Founded in 1999, TheMoveChannel.com is the leading independent website for international property, with than 400,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners.

The website address is http://www.TheMoveChannel.com and the office address is 24 Jack´s Place, Corbet Place, Spitalfields, London, E1 6NN.

Sell My Property is a “for sale by owner” service that lets owners advertise a house, apartment or any kind of real estate on the world´s only network of specialist websites dedicated to helping them sell. Every month, more than 600,000 international buyers visit Sell My Property’s network around the world, helping sellers to save thousands in estate agents fees.

For more information, contact Matt Cook on 02079527207.

Property Inspector image courtesy of Snowshot.

At a Glance: Turkey

United Kingdom

Property buyers prefer to eat Turkey in Mugla, according the latest At a Glance infographic from TheMoveChannel.com. The infographic, based upon activity on the overseas property portal from the last 12 months, shows that the region of the country awakens investors´ appetite, attracting over one-third of enquiries since June 2011.

 

The second most popular province was Istanbul, which received 26.77 per cent of Turkish property enquiries, but while the area around the capital is popular with investors, the coastal areas in the South West are the most in-demand, with Antalya and Aydin attracting 18.55 per cent and 17.21 per cent respectively.

 

The same is true of buyer search activity on TheMoveChannel.com, with the cities of Mugla and Istanbul accounting for over 25 per cent of searches by location. The Mugla province continues to dominate here too, accounting for five out of the 10 most searched-for places thanks to resorts such as Fethiye and Hisaronu.

 

Indeed, tourism drives a lot of buyer behaviour, with airport hub Dalaman as popular with buyers as the vacation hotspots Altinkum, Antalya and Didim. The chart shows an overwhelming preference for these areas, colouring the South West coast red and leaving most of Turkey completely untouched; an indication not just of buyer demand but the striking lack of sellers in the East of the country looking to sell property to overseas investors, particularly those from the UK.

 

As a result, the areas where demand exists clearly stand out on the infographic. Istanbul in the North looks especially bright, generating lots of interest due to high housing demand, prime office supply and an active student accommodation sector. Compared to the capital, the chart´s other red areas show the second main market for international buyers: holiday homes.

 

The infographic also analyses search behaviour on Google over the last 12 months. While “property in Turkey” is consistently the most commonly-used phrase to find Turkish real estate online, it is interesting to note that – for the first time in TheMoveChannel.com´s At a Glance series – “villas for sale” occur in more property searches than “houses for sale”, marking out Turkey as a different real estate market from many other countries.

 

Editor Ivan Radford comments: “Turkey´s infographic provides an extreme contrast to the other, more traditional, lifestyle destinations we have depicted so far: the overseas market appears centred on a handful of key areas, almost entirely located in the one corner of the country.

 

“But while the gaping white space may seem a damning portrait of one of the world´s fastest-growing economies, the infographic perhaps reveals something else: a market ready for change. Turkey´s updated investment laws, announced last month, have opened up the country´s real estate to a whole new audience of buyers in 89 countries across the Middle East and Asia. In a year´s time, who knows how much more of that map will be glowing red?”

 

Click here to see the full infographic.

 

Notes to Editors

 

Founded in 1999, TheMoveChannel.com is the leading independent website for international property, with than 400,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners.

 

The website address is http://www.themovechannel.com and the office address is 24 Jack´s Place, Corbet Place, Spitalfields, London, E1 6NN.

 

Contact Dan Johnson on 0207 952 7650 for further information.

Property Inspector: What happens if Greece leaves the euro?

Greece

TheMoveChannel.com’s Property Inspector, taking a closer look at global real estate.

In this month’s podcast, the Property Inspector investigates his biggest mystery yet: the ongoing financial crisis and the rumours of Greece’s exit from the euro. Will the country really leave the single currency? What does that mean for real estate markets? Could it be the end of the world – or even worse, the end of buying property?

The inspector tracks down Ross Michaelides from Buy and Sell Estate Agency in Crete to uncover the answers.

How is Crete’s property market faring in the recession?

“Crete and especially the area we operate in (Agios Nikolaos) is affected by the current Greek recession to far less an extent than other areas in the country. The local economy depends on high quality tourist services and agriculture and is not as dependent on the state economics as other areas. “

How would Greece’s exit from the eurozone affect the market?

“In my opinion it will be good for overseas homeowners. People who have incomes in Sterling or euro and live in a country that has Drachmas will enjoy a better lifestyle for less money. Services and goods are bound to be cheaper and foreign home owners who live and work in our area will also see an increase in business as a return to the Drachma will affect tourism positively.”

What would happen to house prices on the island?

“House prices in our area would not be influenced by this change as much as they will in the rest of the country. The reason is that property is owned by people of various nationalities who tend to price their properties according to the currency and economic situation back home rather than the situation in the local market. For example, properties owned by British citizens in our area that have been put on the market for sale are cheaper than properties owned by Greeks or other Europeans as the British will benefit from the drop of the pound to the euro in the last 5 years.

“There will be quite a few bargains on the market nonetheless but this is already happening as a result of the austerity measures currently taking place in the country.”

You mention bargains – if Greece adopts the Drachma and the currency weakens, will that make the property market more attractive?

“I believe it will. One of the discouraging factors for potential overseas home buyers in our area has been the high cost of living – caused to a high extent by the expensive euro. A return to the Drachma will be a blow to the quality of living for the majority of Greeks and for many companies doing business here but for a homeowner or potential homeowner this could prove a blessing. “

The investigation then led to Mike Saunders, Marketing Director of Greek building company Snobby Homes. The Property Inspector interrogates him on the likelihood of Greece’s decision to depart from the single currency.

Mike, what is the chance of this actually happening? Could Greece leave the eurozone?

“Greece leaving the EU may be a possibility, but it is most definitely NOT a probability – no more than Spain and Italy going back to the Peseta and Lira. Polls show 77% of Greeks want to remain in the EU and have endured three years of extreme austerity. However, during all this time there has been no strategy implemented for growth and consequently the population has been void of all hope. The recent election was a wake-up call for the two main parties to get their act together.”

What kind of effect would Greece leaving the euro have upon foreign property buyers?

“The consensus in Europe now seems to be that growth and austerity measures should be considered in tandem, rather than just total focus on cuts and the EU are gradually working to that effect.  Thus, the question of what COULD happen is purely scaremongering and does nothing at all to promote buying property overseas. Where is the sense in putting off potential purchasers from buying property in Greece or anywhere else in Europe?”

While speculation may not help market confidence, there is still the wider financial impact the situation could have upon the continent’s property markets. The Property Inspector quizzes Robin Haynes, Managing Director of Currency Index, to determine the state of the single currency.

If – and this is a big if – Greece does leave the euro, what happens?

“Who knows? It’s an unprecedented situation. There’s no way that’s been worked out yet for them to leave, but there’s still a month before the Greece elections and I’m sure the European authorities are putting contingency plans in place in case an anti-austerity government is elected, which is when you could possibly be looking at the scenario. “

How could it affect other countries?

“For the rest of the eurozone, it’s hard to know. There is an argument that says like a pack of animals, if the weakest is killed off the rest will become stronger. We have seen the euro strengthen a little bit just after these rumours started to become more realistic, but it depends on how the markets see the Greek withdrawal and how it could affect the rest of the currency zone.”

There are already signs in the UK that mortgage lending is down as well as home buying, both of which are being attributed to the lack of confidence as a result of the eurozone economic climate. How much would Greece leaving the single currency affect the UK?

“Our financial system is exposed to European debt and European banks, but again it depends on how well contained it is within Greece. If it looks like it could spread and Spain may be the new Greece and Portugal may be the new Spain, it could start to affect our economy more than if there’s a managed exit and the problems in other, weaker countries are more contained.”

Could it be good news for property buyers – or would it just be bad news for sellers?

“It could be. You could see very cheap property and holidays and so on in Greece for buyers in the coming months. If you hold assets there, they would devalue relative to the pound but would still have a value in the Greek system. Of course, if you’re selling a property that might be a big concern. There are ways you can hedge your bets a little bit – for example, you can fix your exchange rates in advance with a currency broker, so if you have got money or assets in Greece you’re thinking of bringing them back, it may be worth talking to a broker in advance of the elections to work out your options and protect yourself from any potential devaluation.”

What about those who have money saved in Greek banks?

“The banking system won’t be allowed to collapse. Throughout all the eurozone problems and the financial crisis, no depositor has lost any money in the banks as yet, so I’m sure that will continue to be the case. It’s also worth knowing that if you’re holding money in a British bank, even euros, they’re also covered by the FSA Financial Services Compensation Scheme so there’s no need to panic about money disappearing in the banking system – it’s just a case of making sure you’re not exposed to exchange rates moving against you.”

As the euro has weakened in recent months, British property buyers have already been able to save several per cent on the price of a house in, say, Spain. If the single currency keeps getting weaker as the Greece situation plays out, does any of this benefit UK investors?

“If the euro were to weaken in the coming weeks, you would assume that would be a temporary movement, but if you were thinking of buying a property within a year, you could fix an exchange rate based on what the market does in the next couple of weeks and secure a really good rate that could make your property cheaper when you do buy it in the coming months.”

Listen to the full investigation here.

Notes to Editors

Founded in 1999, TheMoveChannel.com is the leading independent website for international property, with than 400,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners.

The website address is http://www.TheMoveChannel.com  and the office address is 24 Jack’s Place, Corbet Place, Spitalfields, London, E1 6NN

Contact Dan Johnson on 0207 952 7650 for further information.

Property Inspector: How to Spot a Scammer

United Kingdom

TheMoveChannel.com´s Property Inspector: Taking a closer look at global real estate each month.

This month, TheMoveChannel.com´s Property Inspector investigates property scams. Scams have evolved in recent years thanks to the internet. As tourists are tricked into renting houses that aren´t on the market and unfinished resorts fail to deliver on fraudulent promises, how can you spot the unlucky developers from the dodgy dealers?

TheMoveChannel.com’s Property Inspector interrogates Neil Heaney, CEO of investment recovery specialists Judicare Group, about how buyers lose money overseas.

Does the internet mean that people are more open to scammers abroad?

“The internet has a big part to play. Many investors don’t visit the property – it’s just a numbers game for them. Most clients in the UK would never countenance buying a property in the UK without doing research in advance.”

With the number of projects left unfinished because of the economic climate, is hard to tell the difference between an unlucky development and a dodgy developer?

“The difference centres on the intention of the developer at the time of purchase. Certainly the criminal ones involve the developers at the time not owning the land or not having sufficient funding in place when taking deposits, but with an intention from the beginning to defraud the client out of their money.”

Is there a particular country that’s more susceptible to scams?

“Regrettably, no. We currently have cases in about 15 different territories. It’s wherever clients have been looking to invest that these fraudsters can occur. There’s no particular jurisdiction.”

What can people do to avoid being taken in by a scam?

“Part of the problem with people who find themselves in these situations is that they didn’t seek independent legal advice and relied upon the lawyers given to them by the selling agent. The lawyers are not acting in the client’s best interests.”

“The most important thing is that people need to step back and do what they do in the UK and make sure that everything is in order. Then, the next day, if everything appears in order, they should go ahead and purchase.”

Listen to the full investigation here:

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Notes to Editors

Founded in 1999, TheMoveChannel.com is the leading independent website for international property, with than 400,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners.

The website address is http://www.TheMoveChannel.com and the office address is 45 Lafone Street, Shad Thames, London, SE1 2LX.

Contact Dan Johnson on 0207 952 7650 for further information.

Infographic – Portugal: At a Glance

Spain

The Algarve is Portugal’s most popular property destination, according to the latest At a Glance infographic from TheMoveChannel.com.

The infographic, which is based upon buyer activity on the property portal in the last 12 months, shows that the region accounted for a staggering 62.59 per cent of all Portuguese property enquiries on the site since March 2011. Indeed, the demand for Algarve property is over five times stronger than that of its closest competitor, Leiria, which received 12.4 per cent of enquiries.

11.41 per cent of buyers also showed interest in the islands of Madeira but the At a Glance map reveals the extent to which the Algarve dominates, leaving many inland and northern areas of the country to attract less than 1 per cent of investors’ interest.  The Guarda district in the North-East received no enquiries at all in the last year, indicating a significant lack of buyers and sellers in the district.

Comparatively, the Algarve’s market is thriving. The region contains six of Portugal’s most searched-for destinations, with Albufeira accounting for 9.63 per cent of property searches; almost double that of Lisboa’s runner-up city Cascais.

The infographic also analyses Google behaviour over the last 12 months. Buyers tend to search for “property for sale in Portugal” and “property in Portugal”, with peak activity occurring between the months of March and August.

There is a striking surge in searches for “villas for sale in Portugal” during the summer but throughout the year, the most popular type of real estate are houses. The phrase “Houses for sale in Portugal” consistently appears in more searches than “villas” and “apartments” combined. Surprisingly, there were no searches for “real estate in Portugal” or “Portuguese properties” for much of the past year, the keywords only being entered into the search engine in February 2012.

Editor Ivan Radford comments: “The At a Glance infographic reveals the importance of The Algarve to Portugal’s property market right now. A key tourist destination, the area is visibly driving demand from overseas buyers, either for holiday homes or for buy to let properties to capitalise on the influx of foreign visitors. Lisboa and Leiria are still relatively popular with buyers, but for Portugal’s market to fully recover, that band of red in the South needs to get a lot brighter.”

Click here to view the full infographic.

Notes to Editors

Founded in 1999, TheMoveChannel.com is the leading independent website for international property, with than 400,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners.

The website address is http://www.themovechannel.com and the office address is 24 Jack’s Place, Corbet Place, Spitalfields, London, E1 6NN.

Contact Dan Johnson on 0207 952 7650 for further information.

‘Staycations’ increase demand for the GREAT British Holiday Home

United Kingdom

In support of the inaugural English Tourism Week which kicks off on 10th March which aims to raise the profile and importance of tourism in the UK, the Government has launched the “Holidays at Home are GREAT” campaign.

Unveiled yesterday at the London Eye, the £5 million VisitEngland campaign aims to encourage domestic tourism throughout the UK via an official website presenting consumers with a series of money saving deals on attractions, restaurants and transport as well as offering 20.12% or more off ‘staycations’.

Culture Secretary Jeremy Hunt commented,

 “2012 is going to be a year like no other in our history, with the Diamond Jubilee celebrations and the Olympics. With so much going on, this is the perfect time to make the most of the UK and take your holiday here.”

Indeed, the biggest ever domestic tourism campaign in the UK will promote key events taking place throughout the UK, most notably the 2012 Olympic and Paralympic Games as well as the Queen’s Diamond Jubilee, two momentous summertime occasions that will help place Britain at the top of every domestic tourist’s holiday wish list.

Nick Spence, Director of established UK holiday home company, Green Parks Holidays Ltd, comments,

“While the spotlight shines brightly on London this year, it is great that the rest of Britain isn’t being ignored with the ‘Holidays at Home are GREAT’ scheme showcasing the finest British destinations from historic cities to stunning coastlines as we have in the South West. Devon in particular will offer a wonderful selection of events this year including the GoldCoast Oceanfest 2012, The Devon Country Show and the Barbican International Jazz and Blues Festival to name but a few.”

Spence continues,

“Devon is without a doubt, one of the best ‘staycation’ locations in the UK. Indeed, the second homes market in the south west of England is one of the strongest with the number of holiday or second homes in the UK reaching, 246,494 in 2011 according from Primelocation.com while data from Google discovered that searches for “UK breaks” rose by 27% in January 2012 compared to a year ago.”

For those who think that ‘Holidays at Home are GREAT’ and are looking for a ‘staycation’ this year why not make a luxurious apartment at Westbeach Devon your new holiday home?

Located in the North Devon tourist hotspot of Westward Ho, Westbeach Devon offers luxury apartments with superb sea views, close to the new village green and signature restaurants.

Phase I of the luxurious holiday resort, the ideal location for a UK break, is already complete while increasing client demand has led phase II has now been released with 160 executive apartments just 50m from one of Devon’s best loved beaches available from £189,950.

Westbeach Devon offers the perfect lifestyle investment opportunity in an established UK tourist destination, from a developer with a clear track record, offering guaranteed returns plus a secure exit strategy, available with an exceptionally low deposit of10%.

For more information please contact West Beach Devon on 0844 414 2670 or visit www.westbeachsales.com.

 

Property Inspector: When property photos go wrong

United Kingdom

TheMoveChannel.com´s Property Inspector: Taking a closer look at global real estate each month.

In this month’s podcast, TheMoveChannel.com´s Property Inspector examines property listings – and what happens when property photos go wrong.

The picture of the property is the first thing a buyer sees when searching for a house for sale, but images are frequently overlooked by private sellers and agents alike. These embarrassing images can range all the way from messy rooms and inappropriate decor to wayward pets and, in extreme cases, scantily-clad homeowners.

Why would a property portal include these photos in a real estate listing? Why are these pictures taken by seller in the first place? And what impact can rogue images have upon real estate marketing in general?

TheMoveChannel.com´s Property Inspector interrogates Accounts Director Chris Thompson and Charlotte Ashton, director of AB Property Marketing:

Chris, what´s the thought process behind a seller listing a property with such images?

“Sometimes, it may be that people have taken too many photos and they don´t realise which are the best ones to put up. A lot of people haven´t got the time to think about it or worry about how it looks on the site, they just want to get it uploaded and out of the way.”

What´s the worst photo you´ve seen?

“I´ve seen photos of just the roof and sky and of empty swimming pools, but also things like rusty balconies.”

So a lot of the mistakes you’ve come across are smaller things that can be avoided?

“Yes, absolutely.”

For a property portal, where does the buck stop in making sure a bad photo doesn´t get listed?

“I think it´s 50/50, to be honest. It´s up to the seller to make sure they are taking the right photos to attract a buyer to the property, but for us, we need to monitor the listings. If I´m filtering through the site and spot a bad photo, I will advise the seller or agent and get them to change it to a better picture. The advantage of advertising with a portal is that you can have lots of images on your listing – if one isn´t ideal, you can switch it for another.”

How much of a difference can one bad photo out of, say, eight good images make?

“It´s about getting the right balance of the right photographs. As long as the other photos show the property off in the best light possible, it shouldn´t be too much of a problem.”

Charlotte, what property photo horrors have you encountered?

“There was once a house in Bulgaria with an old lady sitting outside on a sofa, and there was a UK buy-to-let property with boarded up houses on either side…”

So is this just a property listing problem or does it extend to real estate marketing in general?

“It´s both. As well as the written content in brochures, it´s really important from a PR perspective. Some of our clients don´t always provide high quality imagery, but a lot of the print media require high-res pictures to go with a story. If you´re trying to get into print media, it´s essential that you have decent images that show exactly what the property is.”

Where do you stand on Photoshop?

“I think there´s a place for Photoshopping. You can enhance lighting, say if it´s a really grey day, but I don´t agree with removing things or putting things in. Enhancing is acceptable, but I don´t think doctoring is.”

What kind of tips would you give to an agent or developer advertising their property?

“If you can, get someone professional to do it. If you´re a developer in the industry with a luxury house, you´ve spent so much money constructing it, a couple of hundred quid for some decent photos is a drop in the ocean.”

 

For further advice from Charlotte get in touch: www.abpropertymarketing.co.uk

And Chris, what advice would you give to sellers?

“It´s the outside of the house that says yay or nay. Make sure you pick a clear day and get the whole house in there. If you´ve got a pool in your back garden, show it off. It´s about showing what you´ve got. Another key thing is to make sure the inside of the house is tidy. You don´t have to clean for hours on end, it just has to look nice for someone to walk in and decide it´s what they´re looking for.”

Listen to the full investigation here.

Notes to Editors

Founded in 1999, TheMoveChannel.com is the leading independent website for international property, with than 400,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners.

The website address is http://www.TheMoveChannel.com and the office address is 24 Jack’s Place, Corbet Place, Spitalfields, London, E1 6NN.

Contact Dan Johnson on 0207 952 7650 for further information.

Top of the Props: Spain reclaims property crown

World

Spain has reclaimed its property crown, according to the latest Top of the Props report from TheMoveChannel.com. Following America´s unexpected victory in November, US property fell in popularity last month, dropping three places in the overseas portal´s chart.

That dip was all Spain needed to soar back to top spot, along with several other property stalwarts. After buyers seemed to flock to America to avoid Europe´s troubled markets, Spain, Portugal and France charged up the table, pushing America down to fourth. In total, the top three destinations accounted for just over a third of all enquiries on the site in December.

While US enquiries fell by 7.32 per cent, Spain´s popularity dropped by only 0.18 per cent. This steady level of attention, driven by low prices and the country´s reduction in VAT during 2011, reflects the continuing demand for Spanish property from lifestyle buyers.

Indeed, investors returned to old favourites France and Portugal too. France´s enquiries increased by 1.05 per cent to hold third place, proving that holiday home demand can still buck the Eurozone´s downward trend if the prices are right. Italy´s enquiries increased in December as well, but its smaller monthly rise of 0.65 per cent was still not enough to compete with November´s victor.

The end of 2011 also saw a last-minute rush of attention for Barbados and Morocco. The two new entries to TheMoveChannel.com´s Top 10 replaced Cyprus and Greece at the bottom of the table. Coupled with the rise of the United Arab Emirates, which jumped a hefty eight places to number 12, it suggests that despite Spain´s return to form, investors are still willing to look elsewhere to avoid Europe´s more troubled economies.

Managing Director Dan Johnson comments:

“As 2011 ends, the fluctuations in the Top 10 show the changing buyer demands in an uncertain market. Spain has always been a traditional choice for lifestyle buyers, as evidenced by the constant level of interest in the country. In fact, for the majority of last year, Spain was the most sought-after property destination on TheMoveChannel.com, so its return to the top spot seems an appropriate end to the year.

“Barbados and Morocco are equally attractive lifestyle choices that are free of Eurozone anxiety, but France and Portugal´s strong performance in December is a reassuring sign for more familiar property markets. As the New Year begins, we shall see if the popularity of these European countries will be strong enough to weather the economic climate in 2012.”