• Series 10 of The Apprentice launches 9pm Tuesday 14^th October 2014 (BBC)
• Apprentice start Zeeshaan Shah heads up £7 million hotel development (One Capital)
• New ibis Styles Hotel, Greenwich Peninsula available to investors from £134,995 (One Investments)
• Millennials to account for 50% of global workforce in next four years (EY)

As the latest series of The Apprentice gets set to air on Tuesday 14^th October at 9pm on BBC1, viewers across the UK are eagerly awaiting the new batch of candidates who have lined up ready to carry out Lord Sugar’s business whims as he winkles out his next protégé.

Meanwhile, former Apprentice star Zeeshaan Shah recalls the time he spent on the show.

“Being a candidate on The Apprentice really opened my eyes to the business world,” he states. “As CEO of my own property company I already had extensive experience of the international property and investment sector, but The Apprentice gave me the opportunity to understand the business world from a different perspective.”

Just 12 months after filming The Apprentice, Shah finds himself undertaking a hugely successful new hotel project as part of the £5 billion Greenwich Peninsula redevelopment.

Shah heads up London-based development and private equity firm One Capital, which is undertaking the development of the £7 million ibis Styles Hotel, Greenwich Peninsula through a joint venture with Cherif Investment Properties (the property development arm of the Beaverbrook Family Office).

Shah is delighted to be at the leading edge of such a prestigious new venture. He comments,

“The redevelopment of the Greenwich Peninsula is going to turn an already popular area into a truly world-class site and it’s wonderful to be at the forefront of such a venture. The ibis Styles Hotel, Greenwich Peninsula is expected to become one of Greenwich’s premier hotel venues, offering high end, stylishly designed accommodation at an extremely reasonable price.”

Full of enthusiasm for his new venture, Shah perfectly embodies his generation. Described by the EY Global Hospitality Insights 2014 report as ‘self-assured, optimistic, globally connected and curious,’ the Millennials are a generation that demands efficiency, speed and convenience. Defined as those born between 1980 and 2000 the Millennials account for around 1/3 of all business travel expenses, despite 20% of them only just entering their peak spending age and 40% yet to enter the fulltime workforce.

Millennials work hard and play hard. They expect a lot from the world and their hotel accommodation is no exception. Hotels can no longer opt for a choice between location, design, facilities and price – they must offer all of these and more in order to attract the attention of Millennials, who are projected by the EY report to account for 50% of all employees worldwide in the next four years.

The ibis Styles Hotel, Greenwich Peninsula has been designed with this demographic firmly in mind. Not only does it offer all of these aspects and more, it also provides Millennials (and other generations) with an excellent investment opportunity. Prices begin at just £134,995 for a double room, reaching £179,995 for a family suite, with rooms available through master agent One Investments. Accumulated returns are projected to reach up to 65.63% over five years, making this a highly attractive investment opportunities for those looking to be at the cutting edge of London’s future.

So as the new series of The Apprentice begins to air, does Shah have any regrets that he didn’t make it to the final of series nine?

“Absolutely not,” he says. “The Apprentice was a valuable experience, but since then I have followed my true passion – property investment. Presenting such a prestigious project as the ibis Styles Hotel, Greenwich Peninsula is more exciting than the boardroom could ever be. Sorry Lord Sugar!”

For more information please contact One Investments on +44 845 548 5454, infor@oneinvestments.co.uk or visit www.oneinvestments.co.uk.

• Greenwich generates 9 million day visitors and 600,000 overnight stays (LGA)
• Investment in new ibis Styles Hotel, Greenwich Peninsular, from £134,995 (One Investments)
• £5 billion regeneration scheme set to put Greenwich Peninsular firmly on the map (Meridian Delta)

London’s Greenwich is known across the world for its connection with time. An area steeped in chronological and meteorological history – it was from the Greenwich Royal Observatory that the world’s first weather forecast was made in 1848 – and in existence far back enough to have been mentioned in the Domesday Book, Greenwich is now a vibrant and fascinating community.

The area’s chronological heritage was celebrated in the creation of the Millennium Dome, now known as the O2, which is both the largest single roofed structure and the largest dome in the world. The building is 365m in diameter, reaches a height of 52m in the middle and has 12 supporting poles, representing the days, weeks and months of the year respectively. Tourists flock from across the world to visit the O2, both inside for its live music events (the O2 is the world’s busiest music arena) and outside for the spectacular views of London to be had from climbing to the top.

Despite the area’s already massive popularity, a massive regeneration scheme is set to make Greenwich even more attractive. The £5 billion redevelopment of Greenwich Peninsula is being tackled jointly by Meridian Delta, the National Regeneration Agency, English Partnerships, Anschutz Entertainment Group and the London Borough of Greenwich. The O2 will benefit from the development of a new world-class arena, while the Greenwich Peninsula area will see some 33,000 sq m of retail space and 340,000 of commercial space added. Around 10,000 new homes will also be built under the scheme.

Zeeshaan Shah, Chief Executive Officer of One Capital, who is active in the Greenwich area thanks to the development of the ibis Styles Hotel, Greenwich Peninsula comments,

“Greenwich is a fantastic part of London. Its royal connections date back centuries and to this day it is one of only three royal boroughs in the capital. Greenwich is one of those rare places that has everything to offer right on its doorstep and the huge development scheme that is currently underway will secure Greenwich Pneinsula’s position on the world stage for years to come.”

The new ibis Styles Hotel, Greenwich Peninsula is one of the most exciting parts of the scheme. A joint venture between Cherif Investment Properties (the property development arm of the Beaverbrook Family Office) and London-based development and private equity firm One Capital, the hotel will be the latest offering from the ibis Styles brand, which has made a name for itself through its non-standardised hotels in sought-after locations.

One Investments is the master agent for the ibis Styles Hotel, Greenwich Peninsula, with investment beginning at £134,995 for a double room and rising to £179,995 for a family suite. The prestige of the project is such that accumulated returns are projected to reach up to 65.63% over five years.

With a young population – 21.8% are under 15 years, while only 10.3% are of retirement age, according to the 2011 Census – Greenwich is a thriving borough richly packed with entertainment and leisure options. Indeed with figures from the Local Government Association showing the borough as attracting in excess of 9 million day visitors and 600,000 overnight stays, the ibis Styles Hotel, Greenwich Peninsula has arrived just in the nick of time!

For more information please contact One Investments on +44 845 548 5454, infor@oneinvestments.co.uk or visit www.oneinvestments.co.uk.

• London hotels to lead Europe with RevPAR growth of 5.2% in 2015 (PwC)
• Average daily rates for London hotels up 12.7% in 2013 (Statista)
• Returns of up to 65.63% over 5 years at new ibis Styles Hotel, Greenwich Peninsula (One Investments)

London’s hotel sector is set to lead Europe into the future, according to the European Cities Hotel Forecast for 2014 and 2015 from PwC. The report forecasts that London will be second for RevPAR growth during 2014 and first during 2015, with 3.8% and 5.2% respectively, ahead of the 17 other leading European cities that the report covered.

The figures follow a positive year for London’s hotel sector during 2013. Average daily rate of hotels in the capital rose by 12.7% during the year, from £122.70 during Q1 to £138.26 by the end of the year, based on data from Statista. At the same time, Statista’s figures show that occupancy rose from 75.2% at the start of the year to 81.1% during Q4.

Naturally, certain elements of the sector have outperformed others. Zeeshaan Shah, Chief Executive Officer of One Capital, comments,

“While the overall picture for the London hotel sector has been positive in recent years – a trend which has continued into 2014 – we’ve seen the budget share of the market flourish particularly. Innovations in the budget offering, such as ‘all inclusive’ packages and new brands such as ibis Styles, from Accor’s ibis offering, are redefining budget hotel accommodation.”

Popular with everyone from tourists to business professionals, budget hotels from leading brands are certainly enjoying sharing in London’s success. Competition within the sector has driven up standards to the point where ‘budget’ can only truly be used to describe their price point. Ibis Styles for example, is a non-standardised brand that features establishments with distinct personalities in the heart of major cities, with a colourful, bright and energetic style complementing an all-inclusive package, with room rates including breakfast and internet access.

The latest ibis Styles hotel, the ibis Styles Hotel, Greenwich Peninsula, which is being built through a joint venture between Cherif Investment Properties (the property development arm of the Beaverbrook Family Office) and development company One Capital (with One Investments as the master agent), has just been launched for investment, much to the excitement of those looking to be a part of London’s thriving hotel sector. Investment prices range from £134,995 for a double room, through £147,995 for an executive room, to £179,995 for a family suite. Accumulated returns are projected to reach up to 65.63% over five years.

Just ten minutes from London City Airport, the ibis Styles Hotel, Greenwich Peninsula is part of the massive regeneration project underway on the Greenwich Peninsula, which will see some £5 billion of investment across the area, overseen by the London Mayor’s office. One of only two budget hotels on the peninsula, it is perfectly positioned to attract international tourists visiting London, domestic tourists visiting the O2 and other local attractions and professionals in the area for business purposes. One Capital’s Zeeshaan Shah concludes,

“Greenwich is the place to be when it comes to investment in the London hotel market at the moment. The development work underway there is set to drive up visitor numbers to the area for years, while being home to ‘the world’s busiest music arena’ and having London on its doorstep means that Greenwich is already popular with everyone from family groups to international business travellers. With so much to offer already, the impact of the current regeneration work and of the launch of the ibis Styles Hotel, Greenwich Peninsula really is going to be exciting for this vibrant area of London.”

For more information please contact One Investments on +44 (0)845 548 5454, infor@oneinvestments.co.uk or visit www.oneinvestments.co.uk.