How far will landlords and letting agents go to attract renters?

How far will landlords and letting agents go to attract renters?

United Kingdom
  • Housing Hand data reveals 22% reduction in rents in the past year
  • Landlords and letting agents slash rents in many areas to entice tenants to move in
  • February marks 9th consecutive month of price falls

Newly released data from UK rental guarantor service Housing Hand has revealed a sharp drop in rents as the pandemic continues to put pressure on the housing sector.

The largest rental guarantor service in the UK, Housing Hand is uniquely positioned to monitor market activity from the perspective of tenants, landlords and letting agents all at once. The company has saw average rental values (compared to a year earlier) begin to decline in June 2020, when rents dropped to 11% below their June 2019 level.

Rents have continued to fall in many areas ever since, with the data for February 2021 showing that rents are now 22% below the level they were at in February 2020.

We’ve seen average rents fall steadily for the past nine months. In big cities like London, where tenants have moved outward either because of fears over the pandemic or due to the fact that they no longer need to be near the office to work, this fall is even more pronounced.”

Jeremy Robinson, Group Managing Director, Housing Hand

The last two months of the year are usually the low season for landlords and letting agents. By October 2020, rental values were 14% below their level a year earlier. As such, many slashed rents even further in order to try and entice tenants to move in.

“As the pandemic continues to push people from city centres to their outskirts, rents in central areas are likely to drop even further. Not only are landlords and letting agents slashing prices in many areas, we’re seeing an increasing number of rental schemes offering one or even two months’ free rent in order to encourage tenants to sign on the dotted line. Again, this is particularly prevalent in city centres. It begs the question: how far will landlords and letting agents go to attract new tenants?”

Terry Mason, Group Operations Director, Housing Hand

The Covid-19 pandemic has certainly done much to turn the housing sector on its head, with government racing to introduce new initiatives to keep the market ticking over despite the painful economic backdrop. The eviction ban, in particular, has done much to protect tenants who can’t pay their rent. Unfortunately, it has also left many landlords unable to pay their mortgages. With rents now steadily declining in many areas, according to Housing Hand’s figures, it seems that the misery is far from over for both landlords and letting agents as 2021 unfolds.

For more information, please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

Domestic student demand for rental guarantor services up 12%, reports Housing Hand

Domestic student demand for rental guarantor services up 12%, reports Housing Hand

United Kingdom
  • 30% of students housed in private rented accommodation (HESA)
  • Non-EU student enrolments up 59,000 (2019/20)
  • Student accommodation sector needs to expand while remaining affordable

It’s been an interesting couple of years for the UK in terms of its international student numbers. The government’s International Education Strategy has a target of hosting 600,000 international students by 2030, despite the current complexities of the Covid-19 pandemic and Brexit. Hitting the target would mean the industry’s economic impact reaching £35bn annually, making it an attractive aim.

The 2019/20 academic year was certainly a good one for non-EU student numbers, with enrolments shooting up by 59,000 students, taking non-EU total enrolments to 556,625.

So, what does this mean for pressure on student accommodation? UK rental guarantor service Housing Hand has been working with both domestic and international students since 2013, helping them to secure accommodation in their university town or city by acting as their guarantor. The market has changed a great deal since then, with a major boom in Purpose Built Student Accommodation (PBSA), although figures from Glenigan show that planning consents for such properties have dropped every year since 2017.

Nor are PBSA homes suited to all students. Many prefer to live in halls, while figures from the Higher Education Statistics Agency show that around 30% of students opt for private rented accommodation.

The UK has an interesting spread of student accommodation, with some university cities suffering from a deficit of suitable homes and others a sizeable glut. The fluctuations in student movement patterns that the pandemic has created is further complicating this picture. However, the long-term view is a positive one for student numbers, particularly those from overseas. This means that the accommodation sector needs to prepare to house increasing numbers of talented young people over the years ahead and to do so in an affordable way.”

Jeremy Robinson, Group Managing Director, Housing Hand

Affordability is a key concern for many students and especially so for those without a rental guarantor. At a time when many parents and guardians have been furloughed, have lost their jobs or face the prospect of losing their jobs, signing up to guarantee a child’s rent becomes a far more dauting prospect.

This is one of the reasons that Housing Hand has seen such a sharp rise in the number of domestic students using its services. Between November 2019 and November 2020, demand from UK students increased by 12%. While international student numbers dropped over the same period, in line with trends across the sector as a whole, the long-term prospects remain bright.

“International demand for university education in the UK has necessarily been curbed by the pandemic and its associated travel restrictions but the longer-term outlook is one of growing demand. We need to ensure that appropriate accommodation is in place, therefore, for the growing body of students that the UK will be housing. That includes an emphasis on affordability, to ensure that young people can focus on their studies, rather than having to find several months’ rent upfront because they don’t have a guarantor.”

Terry Mason, Group Operations Director, Housing Hand

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

Housing Hand warns of increasing unsustainability of using landlords to support non-paying tenants

Housing Hand warns of increasing unsustainability of using landlords to support non-paying tenants

United Kingdom
  • 700,000 tenants and landlords could be dealing with rent arrears by end of 2021 (LSE London/Trust for London)
  • Eviction ban well intended but fails to protect increasingly desperate landlords and letting agents
  • Clock is ticking for government to step in

UK rental guarantor service Housing Hand is speaking out on behalf of landlords who are suffering at the hands of the government’s eviction ban. The legislation has been designed to protect tenants who have suffered financial loss as a result of the Covid pandemic. However, in so doing, it is creating an increasingly difficult situation for many landlords. Some are facing not just losing their investment properties but their homes as well.

The intentions of the eviction ban to protect individual tenants are excellent, but the situation unfortunately doesn’t take all those involved in the rental transaction into account. The financial impact of tenants who can’t afford to pay on landlords is devastating.”

Jeremy Robinson, Group Managing Director, Housing Hand

The clock is certainly ticking. According to research by LSE London and Trust for London, the number of private tenants in rent arrears in England could treble in the coming year. That could mean as many as 700,000 tenants – and their landlords – in financial difficulty.

Housing Hand points out that letting agents, too, are suffering Letting agents receive a percentage of a property’s rent as a management fee, but 15% of £0 is £0. This means that there is a limit to how long agents, as well as landlords, can continue to operate with a reduced income. Client Money Protect reported at the end of 2020 that lettings agencies were closing at a rate of ten per week. Housing Hand believes that around 4% of all letting agencies closed their doors for good during the year.

The eviction ban is currently due to run until 21 February but has the potential to be extended in line with continuing lockdown restrictions. Such a move would mean that landlords, and the letting agents whose businesses they support, could face further weeks or even months of financial struggle. For those with mortgage payments to cover, the situation is increasingly unsustainable.

“The government must stop using private landlords to house tenants who are unable or unwilling to pay their rent. These are difficult times for all concerned and a new solution is needed – one that supports all those involved in the rental sector.”

Terry Mason, Group Operations Director, Housing Hand

The situation highlights the value of professional rental guarantor services, which guarantee landlords will receive their rental payments, even when tenants cannot afford to pay. Housing Hand has covered £587,626,099 in rent to date, working with over 3,000 accommodation providers.

“Those without a guarantor company in place are likely to see landlords increasingly turning to their personal guarantors for payment over the difficult months ahead. It’s a role that parents often fulfil, but how many of those acting as guarantors are also finding that their income has been reduced or lost entirely? The government needs to do more to step in and prop up the private rented sector in these truly exceptional times.”

Terry Mason, Group Operations Director, Housing Hand

For more information, please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

Hold on tight to the UK rental sector roller-coaster

Hold on tight to the UK rental sector roller-coaster

United Kingdom
  • Housing Hand’s figures highlight notable shifts in student rental market
  • Furloughed/unemployed parents turning to rental guarantor services for their offspring
  • Housing Hand records surprising 8% jump in international working professionals
  • Figures point to continuing volatility of private rented sector

Newly released data from UK rental guarantor service Housing Hand has highlighted the volatility currently being experienced across the UK’s private rented sector. The company acts as a rental guarantor for students and working professionals and has seen significant shifts in demand for its services over the period from November 2019 to November 2020.

Demand for rental guarantor services for students was notable for a number of reasons. While there was an overall increase in the number of students that Housing Hand guaranteed over the period, there was a drop-off in international students.

The fall in demand from international students aligns with wider data trends across the industry. Between travel restrictions, lockdowns, a shift to online learning and Brexit, international appetite for UK higher education has been impacted significantly. This is why we’re seeing such low occupancy rates in London for purpose-built student accommodation right now. It will be interesting to see the impact that all of this will have on the January intake.”

Jeremy Robinson, Group Managing Director, Housing Hand

Student rent strikes across the UK are also feeding into this volatility. However, despite the unrest, Housing Hand recorded a 12% increase in the number of UK students using its service. The lower grade boundaries offered by universities following the UK’s A Level grading controversy in August 2020 has played a part in this.

It’s also likely that many parents and guardians who are currently on furlough or unemployed are now turning to Housing Hand to secure their properties. Even those still currently in employment may wish to avoid acting as guarantors themselves, in case that situation suddenly changes.

Nor is it just the student part of the private rented sector that is experiencing shifts in renter patterns. Housing Hand recorded a surprise increase of 8% in the number of international working professionals that it guaranteed between 2019 and 2020, despite the uncertainty surrounding Brexit and the Covid-19 pandemic.

“The growth in demand for rental guarantor services by working professionals from overseas flies in the face of what we were expecting to see. It highlights the continuing diversity of the UK workforce, despite the wider political, economic and medical situation. During 2021, hopefully this will continue; however, the first three weeks of the year have shown a slow start, so watch this space.”

Terry Mason, Group Operations Director, Housing Hand

Even with mass vaccination underway, the impact of the Covid-19 pandemic is likely to be felt across much of the UK’s private rented sector over the course of 2021. Economic uncertainty means that many of those in the UK are seeking the reassurance that a professional guarantor service provides, rather than the risks associated with a parental guarantor.

“From a landlord’s perspective, rental guarantor services mitigate the increased risk that is now associated with parental guarantors. Just as many renters may be facing personal economic uncertainty, so too are their parents. This is why professional guarantor solutions are so prized by landlords and letting agents right now.”

Terry Mason, Group Operations Director, Housing Hand

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

The rental market in lockdown 3.0 and beyond – what’s does 2021 have in store?

The rental market in lockdown 3.0 and beyond – what’s does 2021 have in store?

United Kingdom
  • Housing Hand looks at student and wider rental market for coming year
  • Brexit to compound impact of COVID-19 on landlords
  • Hope on horizon from 2022 onwards

2021 was viewed by many as a fresh start – a chance to move on from the myriad difficulties of 2020. Yet January brought more of the same almost immediately, with school closures and the strict implementation of lockdown 3.0. There’s been plenty of speculation about what this could mean for the UK’s property sales over the coming year, but what about the private rented sector?

UK rental guarantor service Housing Hand works with landlords and tenants across the UK, providing the company with plenty of insights into the difficulties that the sector is facing. According to Group Managing Director Jeremy Robinson, 2021 could be a bumpy year for the rental market.

The pandemic has created a number of issues, ranging from tenants becoming unable to pay their rent to would-be renters experiencing difficulties during the referencing process. The latest lockdown and its subsequent economic impact have the potential to exacerbate these problems significantly.”

Jeremy Robinson, Group Managing Director, Housing Hand

And then there’s Brexit. COVID-related travel restrictions have largely eclipsed Brexit-related issues so far. However, the impact of changes to flows of workers and students into the UK from Europe will be increasingly felt over the course of 2021, according to Housing Hand’s Terry Mason.

“A large number of those who travel to the UK for work or study rent their homes privately while here. Landlords who serve that market are going to feel the impact of Brexit strongly this year.”

Terry Mason, Group Operations Director, Housing Hand

COVID comes into play as well for the student private rental market. Should universities deliver courses virtually rather than in-person come the start of the new academic year in September, there’s likely to be a significant impact on those who usually rent properties to students.

Thankfully, the news isn’t all doom and gloom. Rural areas and the Home Counties have enjoyed a surge in rental demand as tenants move out of London and other major cities and Housing Hand anticipates this trend continuing in 2021, as renters continue to drift out of urban areas as their current tenancies expire.

“Lockdown 3.0 will once again emphasise the benefits of renting larger properties with outside space. The Office for National Statistics reports that 21% of London’s households have no access to a garden, either private or shared. The lower cost of renting outside of the city means that a garden suddenly becomes much more affordable.”

Terry Mason, Group Operations Director, Housing Hand

A further glimmer of hope for landlords is that, while COVID has had a significant impact on the UK rental sector, there’s every reason to believe that a return to pre-pandemic normality will take place at some point once vaccinations reach the required levels. Hopes may not be too high for this to happen in 2021, and certainly not in time to mitigate the impact of lockdown 3.0, but there is a brighter future ahead eventually for both landlords and tenants.

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

Rental guarantor services “keeping up momentum” in private rented sector, reports Housing Hand

Rental guarantor services “keeping up momentum” in private rented sector, reports Housing Hand

United Kingdom
  • Guarantor services providing accommodation providers with more potential tenants
  • No-cost solution for landlords protects them against lost rental income
  • Guarantors helping to mitigate COVID’s impact on private rented sector

UK rental guarantor service Housing Hand has highlighted the importance of professional guarantors in keeping the private rented sector buoyant during the COVID-19 pandemic. The largest rent guarantor service in the UK, the company works with accommodation providers to deliver access to a wider pool of tenants.

By acting as a guarantor for working professionals and students, Housing Hand increases the number of renters available to accommodation providers, thus helping to keep the market buoyant, despite the financial uncertainties that currently abound.

Rental guarantor services help tenants to access the accommodation they want, but they are also hugely beneficial to the providers of that accommodation. They provide a degree of certainty, as landlords know that there is a professional service ready to step in should the tenant become unable to pay their rent. In these uncertain economic times, that knowledge can be very reassuring; it is keeping up momentum in the private housing sector.”

Terry Mason, Group Operations Director, Housing Hand

Housing Hand’s service, which is free for landlords and agents to use, can provide payment to an accommodation provider in the event that a tenant is unable to do so. The award-winning service also comprehensively covers damages and dilapidations. To date, Housing Hand has worked with over 3,500 accommodation providers and has covered more than £646 million in rent since 2013.

With a professional guarantor service in place, landlords are able to move forward with tenancies that may not otherwise have been viable, as they have the reassurance that they won’t end up out of pocket.

Housing Hand’s service is available to landlords, letting agents, universities and purpose-build student accommodation providers. In every case, the company works to provide access to a greater number of potential tenants.

“The rental sector is often quick to feel the impact of recessionary times. The COVID-19 pandemic has presented some unique economic challenges, which we will need to work together to overcome. Hopefully, by supporting the fluidity of the rental sector, we will help to mitigate at least some of the impact of the pandemic.”

Jeremy Robinson, Group Managing Director, Housing Hand

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

Students to serve as landlords’ ray of light in 2021

Students to serve as landlords’ ray of light in 2021

United Kingdom
  • Housing Hand forecasts Brexit as exacerbating economic impact of COVID-19
  • Falling property prices, tax changes and fewer international renters will mean a tough year for landlords
  • A bumper cohort of students in September 2021 will provide the sole ray of light

Many people are looking to 2021 to deliver them from the horrors of 2020. However, with mass vaccination likely to take months and the impact of Brexit thrown into the mix, there’s unlikely to be much for landlords to celebrate during the first half of the year.

UK rental guarantor service Housing Hand has flagged up the combined impact of falling property prices, tax changes and lower numbers of international renters as a major stumbling block for the UK rental sector over the year ahead.

The only thing certain about the UK rental market following Brexit, is uncertainty. Landlords face uncertain income from tenants, while tenants continue to face uncertain income due to the pandemic. Meanwhile, the number of working European tenants is likely to drop due to Brexit and COVID. All against a likely backdrop of falling property prices.

The requirements for European tenants to travel, work and rent in the UK will change as a result of Brexit. Renting is likely to become more difficult, as the right to rent requirements will almost certainly change at some point in the not-too-distant future. Brexit’s effect on rental property, compounded by COVID, tax and legislation changes, means it is difficult to foresee many positives for landlords in 2021.”

Jeremy Robinson, Group Managing Director, Housing Hand

According to JLL, house prices in 2021 are likely to drop by 1.5%, with rental values falling by 1.0%. Lost GDP growth, rising unemployment, falling housing affordability and the removal of the furlough scheme will all play a role in this. Others in the industry are more confident, forecasting growth in prices in 2021, though the end of the Stamp Duty holiday could have a significant impact. In any case, the market for capital growth is likely to be flat.

Growth in income for landlords will also be a challenge due to increased competition. With job availability decreasing and freedom to travel for work stopping from Europe, the number of tenants coming into the UK will decrease, exacerbating landlords’ troubles.

Fewer international tenants, an increase in tenants defaulting on rent and a likely oversupply of rental accommodation shifting the national picture to a tenants’ market rather than a landlords’ one certainly paints a grim picture. However, Housing Hand does highlight one ray of hope: students.

“The indications are that the 2021/22 academic year is likely to be a bumper year for students, with little reaction to Brexit. We have last year’s candidates who decided to take a year out rather than attending university now wanting to start. We also have a larger number of students reaching university age with fewer jobs available, meaning going to university becomes a safer option. Then there’s the fact that a larger number of international students started university in 2020 and will thus be returning for their second year.”

Terry Mason, Group Operations Director, Housing Hand

Knight Frank and UCAS report that 30% of first-year students live in privately rented accommodation or at home with parents or guardians (in addition to the 30% who live in private purpose-built student accommodation). As such, a bumper year for university entrants spells very good news for landlords with properties in the right locations.

Rental guarantor services, meanwhile, provide those renting to students (and, indeed, working professionals), with the peace of mind that they won’t end up out of pocket should the tenant fail to pay their rent. This means that landlords can be confident in capitalising on renting to students over the course of 2021 – a ray of hope to which many will likely be clinging.

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

Advantages of guarantor services still not fully understood within the private rented sector

Advantages of guarantor services still not fully understood within the private rented sector

United Kingdom
  • Housing Hand seeking to shed light on multiple benefits of using a guarantor company for covering rent performance
  • Guarantor services helping landlords, agents and tenants
  • Pandemic making such services more valuable than ever

UK rent guarantor service Housing Hand is seeking to clarify and confirm the advantages of guarantor companies to those operating in the private rented sector. It comes after the company revealed that there is still a common misconception among many letting agents that such services are only for the benefit of landlords. Some landlords, meanwhile, mistakenly believe that they won’t continue to receive full rent payments, should the tenant not be able to pay.

The way that guarantor companies work delivers a triple set of benefits, with landlords, letting agents and tenants all gaining protection as a result of using these services. Yet the advantages are not fully understood. That’s why we’re working to showcase the triple benefits of guarantor services for the rental sector.”

Jeremy Robinson, Group Managing Director, Housing Hand

The benefit to landlords is immediately apparent. Should the tenant become unable to pay part or all of their rent, the landlord has a safety net that means they won’t lose out financially – the rent guarantor company pays 100% of the rent for all valid claims.

This safety net benefits agents as well. Rent collection and maintenance charges only apply as long as the rent keeps being paid. If a tenant cannot pay, then the agent loses out as well as the landlord. However, with a rent guarantor company in place, both landlord and agent will continue to receive their income, despite the tenant’s inability to pay.

Of course, for the tenants the advantage comes from not having to move out or face a lengthy and stressful potential eviction process when they can’t pay their rent. They can instead remain in the property and repay the debt over a period of time.

“There are many different risks and priorities for landlords, agents and tenants these days. The economic impact of the pandemic is already starting to bite and is sadly likely to get worse as we head into 2021. That’s why rent guarantor services are so important right now.”

Terry Mason, Group Operations Director, Housing Hand

One issue around how rent performance may be underwritten needs specific clarity and we can use the Housing Hand example to demonstrate this. Housing Hand (as a guarantor company) operates guarantees as a professional service. It is backed by Lloyds syndicate insurance, delivers 100% pay-out and is governed by the landlord.

A company guarantor, meanwhile, is where a company that provides other services or products, may guarantee its employees’ rent. These are subject to the quality of the company and are typically not backed by specific insurance.

And then there’s rental guarantee insurance, which is where a landlord or letting agent, in conjunction with an insurance broker, issues a policy that covers rent with a more limited scope or value.

“We’ve spent nearly eight years now proving that the guarantor company model is the safest approach for tenants, landlords and agents. All three key stakeholders benefit from knowing that they will be protected from financial loss and from the incredible stress of an eviction process. The more the mutual benefits are understood across the private rented sector, the better it will be for all concerned.”

Terry Mason, Group Operations Director, Housing Hand

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

Housing Hand calls for government to step in between landlords and tenants who can’t pay rent

Housing Hand calls for government to step in between landlords and tenants who can’t pay rent

United Kingdom
  • Action needed to address mounting tenant debt
  • Government-backed rent debt loan could support both landlords and tenants
  • Switch of focus from evictions to debt solutions needed as second wave builds

UK rent guarantor service Housing Hand is calling on the government to step in and solve the issue of mounting tenant debt caused by the COVID-19 pandemic. The company is proposing a simple rent debt loan solution that would enable accommodation providers to avoid evicting non-paying tenants.

There are many different scenarios that are leading tenants to have difficulty paying their rent. Some can’t pay due to having been made redundant, being furloughed or having hours reduced as a result of the coronavirus pandemic. Others are claiming Housing Benefit but not paying rent because they know they cannot be evicted. There is also a wide range of other circumstances, with the common thread being that, whatever the situation, the landlord is still legally entitled to payment.

“The government cannot use private accommodation providers to bail out the rent arrears problem created by COVID-19. Action needs to be taken now, before the second wave builds, to assure both tenants and landlords that there is another option open to them aside from eviction, which in most cases both parties are keen to avoid.”

Terry Mason, Group Operations Director, Housing Hand

According to Housing Hand, the pending housing crisis is not one of evictions getting out of control, but the rental debt the tenants owe and how they can repay the landlords who are legally entitled to be paid. A rent debt loan, paid to landlords by the government and then repaid by the tenant as affordability allows, could provide a simple way to avoid a huge number of evictions.

The landlords in all rent debt cases are losing. Some are happy to defer payment or reschedule but cannot countenance having nothing at all. This means that many will face the prospect of having to evict perfectly good tenants due to the financial impact of COVID-19. It also raises the prospect of them selling their asset, which isn’t a good outcome for anyone.

“Almost all landlords are content with tenants remaining in their properties as long as they are paying rent, so this is the area the government needs to address to maintain tenancies – not put a blanket ban on evictions and expect the private housing sector to foot the bill.”

Terry Mason, Group Operations Director, Housing Hand

There’s also the issue of student rental debt building up. Student tenancies are further complicated by the migratory nature of those who hold them, along with the potential for further lockdowns and remote education. The combination of these factors has led many students to favour a “no stay, no pay” mentality. However, that ignores the fact that student renters are still legally obliged to pay their landlords under the legally binding commitments made in their Assured Shorthold Tenancy (AST) agreements.

Some accommodation providers have agreed that students who cannot travel to the property to start the AST will be released from the contract as it is frustrated. Some have even gone further and said that if students are told by the government or World Health Organization to move out during the tenancy, then they will be released from the AST.

However, some student renters want even more concessions, such as tenancies being voided if they change their minds about going to university or want to travel home if their university town goes into lockdown. Again, it is private landlords who are left to deal with the financial and legal fallout of such situations if the student decides not to pay.

“The private rental sector is vital to the UK’s housing makeup. If tenants genuinely cannot pay their rent, the government must step in and support them. Private accommodation providers cannot be expected to provide homes without being paid. In many instances, rent covers the landlord’s mortgage and maintenance costs, meaning that non-payment puts both the tenant and the landlord at risk. We need a solution in place before the second wave really hits and delivers a huge economic as well as health impact.”

Jeremy Robinson, Group Managing Director, Housing Hand

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/

A new look for the new normal – why lockdown caused so many companies to rebrand

A new look for the new normal – why lockdown caused so many companies to rebrand

United Kingdom
  • Housing Hand launches a new brand and new services in midst of COVID crisis
  • Move reflects trend for brands to look inward during lockdown and focus on their core values
  • Emphasis on creating something positive out of coronavirus pandemic
  • Housing Hand still able to operate during the COVID crisis, continuing to offer guarantees and help

The COVID-19 pandemic has caused companies up and down the UK (and elsewhere) to look inward like never before. With staff working from home or furloughed, many management teams have taken the opportunity to review their internal processes, customer engagement strategies, services offerings and more.

UK rent guarantor service Housing Hand is one business that continued to operate during the crisis and used the lockdown time productively. The company has rebranded and launched a new website packed with additional features, in a move displaying determination to create something positive out of the COVID-19 pandemic.

We’re living through extremely worrying times right now, with both health and financial concerns weighing heavily on many individuals, families and businesses. For companies, the need to adapt to the new normal has been intense. At Housing Hand, we’ve used the lockdown to focus on our brand, our values and make some exciting improvements to the services that we offer through our website.

Jeremy Robinson, Group Managing Director, Housing Hand

Housing Hand’s fresh website includes a new pricing guide to enable students and working professionals to get a free quote prior to applying for a rent guarantor, along with a booking system for arranging meetings and calls with the company’s helpful team via their website. Not only that, but the enhanced House Finder service sends out thousands of free leads to Housing Hand’s partners.

Housing Hand’s new look for the new normal sees ‘Percy the pigeon’ walking applicants through the site’s contents in pursuit of their new ‘nest,’ whether that’s student accommodation or a private rental property.

“We were able to continue operating during COVID, using the time to re-strategise and realign to our core company values. We’re so happy that we’ve launched a fully rebranded website that enhances the user experience and makes it even easier for individuals from around the world to access the information that they need on how to apply for a UK rent guarantor.”

Jeremy Robinson, Group Managing Director, Housing Hand

News of the rebrand comes hot on the heels of Housing Hand’s acquisition of the UK Guarantor website, further cementing its position as the country’s leading rent guarantor firm. A referral partnership between Housing Hand and property platform Accommodation for Students has also just been revealed.

For more information please contact Housing Hand today on +44 (0) 207 205 2625 or visit https://www.housinghand.co.uk/