• Soho’s Wardour Street was once the cornerstone of the capital’s film industry
• Stunning Pathé building has been dressed to impress by Alexander James Interior Design
• ‘Film Row’ now offering one of most sought-after London residential locations

Just over a century ago, Pathé Films set up shop in Soho. While the film industry has long since abandoned London’s West End, its legacy lives on, with one company – Alexander James Interior Design – breathing new life into the ghost of cinema past.

Almost a year ago, the company made headlines with its stunning dressing of one of the luxury apartments in the former Pathé building. Now, in honour of the Oscars fast approaching once again, the Alexander James team has been invited to dress a further historic London apartment.

 “The Pathé building has such a rich history that it’s a privilege to be asked to dress another apartment there. The homes have such an incredible atmosphere and being able to honour the building’s heritage through contemporary interiors is a truly unique experience.”

Robert Walker, Managing Director, Alexander James Interior Design

Wardour Street, where Pathé is based and which was once famed as London’s ‘Film Row’ due to the plethora of film companies in residence, has become one of the capital’s hippest addresses.

Soho is famed for its quirky bars, outstanding restaurants and independent shops, as well as its media and cinematic heritage. A thriving creative hub, the area has drawn in trendy young things from across the UK and beyond. Having emerged from a rather seedy and run-down past reputation, modern day Soho is one of the most sought-after places to live, work and enjoy leisure time in London.

One of the challenges for the Alexander James Interior Design team was to blend the area’s more industrial, gritty past with its unique modern feel when dressing the Pathé building. Of course, it was also important to reflect the role that cinema has played in the building’s fascinating history.

“Our vision was to create a scheme that reflects the buzzing, creative hub that is modern-day Soho, while also creating an aspirational space packed with eye-catching features worthy of the famous Wardour Street. An industrial finish with refined, luxurious pieces captured this perfectly.”

Stacey Sibley, Creative Director, Alexander James Interior Design

To dress the apartment to perfection, the Alexander James team sourced a range of unique pieces. They also specified bespoke complementary items. To honour the building’s film heritage, the company’s in-house art consultant worked with the designers to create a private gallery by the stairwell, with hand-picked eclectic prints in bespoke frames delivering the intended style beautifully.

Throughout the apartment, colours are vibrant and textures are used creatively to provide personality and character. For the home’s outdoor terrace, plants and bespoke furniture were used to generate a casual, botanical feel for the ultimate sense of relaxation.

While the film companies may have set sail for pastures new, Wardour Street remains a key part of London’s cinematic heritage. Now, those looking to live on Film Row can honour the area’s past at the same time as being part of its future.

Apartment 1 is on the market with CBRE for £1.5m and covers 1,074 sq ft with one bedroom and two bathrooms.

For more information, visit Alexander James Interior Design at www.aji.co.uk or call 020 7887 7604.  

January 2018 will see the prestigious London Boat Show return once again to the capital. Held between 10^th and 14^th January at the ExCel centre, the all-new London Boat Show is a celebration of everything that can be done on the water.

Heralded by the organisers as “better than ever”, visitors can climb aboard classic boats and modern yachts, pick up the latest marine technology and spend quality time with sailing legends. Packed with global, national and boutique brands, the London Boat Show showcases the very finest companies with multi award-winning interior designers, Alexander James Interior Design, very much present.

Building on the company’s already established partnership with both luxury yacht company Sunseeker London Group and The Luxury Network, Alexander James Interior Design, recognised as one of the World’s Top 100 Interior Designers, will once again be utilising their twenty years of experience to exclusively dress five stunning Sunseeker yachts on display at the London Boat Show.

“We are delighted to once again be invited to inject our passion, style and sophisticated luxury into the already glamourous yachts for which Sunseeker is so well known. The London Boat Show is one of the most prestigious events of the year and we are proud to be involved.”

Robert Walker, Managing Director, Alexander James Interior Design

For this year’s London Boat Show, the Alexander James stylists have styled five Sunseeker vessels: San Remo, Manhattan 52, Manhattan 66, Predator 78 and 76 Yacht.

A variety of handpicked soft furnishings and home accessories have been used to dress the yachts, complementing the already exquisite styling that is innate to the Sunseeker brand.

Alexander James has also partnered with small couture house, Heirlooms Fine Linens who are supplying the bedding as well as with British perfumer Jo Malone to incorporate only the finest accessories upon the vessels.

“I have approached the design of each Sunseeker yacht by giving them a distinct look, using different colour palettes to give them an individual feel. I have then used cushions, throws, floral arrangements and decorative accessories to provide a sense of sophistication and lifestyle.”

Stacey Sibley, Creative Director, Alexander James Interior Design

The Alexander James team is also set to welcome on board these superbly dressed yachts legendary footballer Sir Geoff Hurst who will be opening the Sunseeker stand at the London Boat Show on 10^th January.

For more information, visit Alexander James Interior Design at www.aji.co.uk or call 020 7887 7604.

Have you been hooked by that excitement brought by the new year to embark on positive change in your life? Well, transforming your surroundings and refreshing your home for the year ahead can be incredibly symbolic in supporting any change you wish to implement.

The fascinating environmental psychology theorem of ‘place attachement’ demonstrates how strong the bond is between a person and their environment, meaning that adapting or altering the space in which we live can have a subconscious, positive influence on us and even be a visual reminder of our new year resolutions. At the very least, a good refresh of your home decor gives it a new lease of life, ready to face 2018 with vitality and energy!

With this in mind, the experts at Alexander James Interior Design, recognised as one of the world’s leading designers, have put together their 10 easy tips to refresh your home for the new year which don’t require extensive funds or efforts. So go on, have some fun and enjoy revitalising your beautiful home!

1. Declutter and De-Stress

Now that you’ve put away all those Christmas decorations, dare to go one step further and do away with all those home accessories and furniture pieces that are holding your home back from looking fresh and stylish.

Decluttering ‘de-stresses’ and simplifies your home, allowing for a space in which every item has a considered, rightful place and creating a sense of harmony throughout. It is the perfect way to create a blank canvas to redesign and refresh your home décor!

2. Trendset with 2018’s Colour of the Year

Refresh your home this new year with the very fashionable, newly announced Pantone colour of the year 2018, Ultra Violet!

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

Inject this stunning shade into your interiors by using it as an accent colour, punctuating throughout with new cushion fabrics, artwork and homewares.

“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future”. – www.pantone.com

3. Reposition and Reset

Rearranging your furniture is the greener, cheaper and simpler way to refresh your rooms. In just a few simple movements, you can transform the ambience of a room and make a huge impact.

Place furniture in an entirely new location in the room, rotate them in a different direction or even swap pieces from different rooms.

4. Impact with Artwork

Replacing your artwork with new pieces is an extremely effective way of creating a fresh visual impact in your interiors.

It can change the key focal point of a room, completely shifting the style or tone of the space in a different direction, or it can be a powerful means of punctuating with your new scheme’s accent colour. If your purses are feeling a little stretched after Christmas, moving artwork into different rooms can have the desired effect!

5. Luxuriate with Cushion Fabrics

An affordable and gorgeously indulgent way to refresh your home for the new year, replacing your cushion fabrics is the perfect way to treat yourself in 2018! It allows you to introduce a new accent colour to your decor or rich, tactile textures, setting the tone of the whole interior. We recommend cushion fabrics by Villa Nova, Zoffany and Kirkby Design, for a plush, quality feel.

6. Restyle Your Haven

What better to way begin the year than with a brand new bedding set and throw? We recommend bedding sets from The White Company, and luxurious bed throws from Johnston of Elgin. This can dramatically freshen up your bedroom, and more importantly, can help with the perfect night sleep.

7. Ambient Aromas

Scent plays such an important role in interior design, dramatically influencing how we experience a space. The new year has arrived and it’s time for a new scent!

We recommend the luxurious candles and diffusers from Jo Malone and The White Company, particularly this exotic Lime Basil and Mandarin candle and this Indian Ocean breeze Seychelles Diffuser.

8. Revitalise Your Coffee Table

Make your coffee table a focal point in the room, restyling it with beautiful books, ornaments and a diffuser or candle. If you prefer a minimalistic look, use the rule of three to ensure it looks balanced and stylish.

“The rule guideline of threes say that things arranged in odd numbers are more appealing, memorable, and effective than even-numbered groupings. Three seems to be *the* magic number.” – Apartment Therapy.

9. Freshen with Florals

Whether you opt for fresh flowers that emit an exquisite floral scent, or faux flowers that offer a beautiful authentic look, adding florals to your interiors is the perfect way to refresh your home for the new year. Display in all rooms to abundantly rejuvenate your entire home interiors with life and vitality, and for a twist of style, arrange your flowers in vases of different heights and widths.

10. Enhance with Lighting Schemes

Rethinking your room’s lighting scheme can create a new atmosphere and give it the boost it needs. Introduce ambient or background lighting where there isn’t already, or accent lighting to highlight special features, colours and patterns in furnishings.

Adding table lamps and floor lamps can also make for a stylish feature in any room, enhancing key areas and making rooms look more spacious. We love lighting from Heathfield and Porta Romana.

For more information and tips, please contact Alexander James Interior Design on 020 7887 7604 or visit www.aji.co.uk.

Whitelands – The ultimate home for 2018

New Year’s resolutions have something of a bad reputation – mainly because we collectively ditch 80% of them by February, according to US News. However, the flip side of that is that one in five resolutions will be achieved. The key is ensuring the stage is set for success from the outset.

For anyone who wants to get fit in the New Year, having the right setup is essential. Even the most noble of intentions to visit the gym regularly can soon be ground down by a combination of poor weather and the demands of daily life.

That’s why a home gym can so vastly improve one’s chances of success. Swapping the need to venture out in the cold and rain to exercise with strangers for working out in the comfort of your own home can unlock the path to a sustained, successful fitness regime.

“When it comes to on-site gym facilities, many homes now offer an outstanding range of amenities. Treadmills, indoor bikes and exercise balls don’t take up too much space, but can add a whole extra dimension to a home environment. Of course, those with plenty of room can also incorporate a wide range of other health and fitness features, from swimming pools to spa facilities.”

Robert Walker, Managing Director, Alexander James Interior Design

Whitelands, located on the exclusive St George’s Hill estate in Weybridge, Surrey, is the ultimate example of a home designed to set the scene for a successful exercise regime.

The interiros of this stunning six-bedroom home was designed and dressed by Alexander James Interior Design, – recognised as one of the World’s Top 100 Interior Designers by the Andrew Martin Design Awards 2016 and 2017. The team’s work included presenting a basement gym that was energizing and motivating, while remaining in keeping with the sense of grandeur flowing throughout the rest of the prestigious home.

The team also designed and dressed the superb spa area which includes a steam room, Jacuzzi, rasul with starlit sky and adjustable depth swimming pool in the ground floor.

Such facilities fit with the growing pursuit of wellness in the UK. While fitness is a key part of that concept, the value of relaxation (in both body and mind) is increasingly being appreciated as a core element of overall wellness. The Alexander James team was careful to demonstrate this at Whitelands, with soothing, natural tones and the warmth of candles glowing in stunning copper lanterns creating a superb ambience within the spa area.

“Wellness and nature are intrinsically linked and we wanted to reflect this within the spa facilities at Whitelands. We drew elements of the colour palette from soothing natural scenes, like the deep blue of the summer sky as day turns to dusk and the burnished glow of the setting sun as it sinks below the horizon. The result is an area which inspires relaxation the moment you step into it – it’s the perfect setting for refreshing and rejuvenating mind, body and spirit.”

Stacey Sibley, Creative Director, Alexander James Interior Design

Whitelands is available through Beauchamp Estates – price on application.

For more information, visit Alexander James Interior Design at www.aji.co.uk or call 020 7887 7604.  

• UK families spend £2.3 billion on Christmas decorations (Go Compare)
• Quirky, tropical touches will give this festive season a contemporary new vibe
• Soft, reflective metallic hues and twinkling lights to bring the Christmas magic to life

UK households spend a staggering £2.3 billion each year on Christmas trees, decorations and trips to the pantomime, according to Go Compare. With so much being spent on Christmas décor, it’s no wonder that our festive displays seem to be getting more stylish each year.

Creating the perfect setting within the home is a wonderful way to bring alive the Christmas magic and get into the festive mood. As such, the expert team at Alexander James Interior Design have shared their top tips for making this Christmas the most stylish one yet.

 “This Christmas, many are going against tradition for a tropical, contemporary look. No longer confined to the summer months, we’re seeing tropical touches being given a sophisticated twist for the winter season. The 2017 Christmas style definitely has a playful edge – it’s about capturing the joy of Christmas and having fun in new ways, while also delivering an elegant overall look.”

Stacey Sibley, Creative Director, Alexander James Interior Design

Stylish tropical touches this Christmas include beautifully woven peacock feather and palm leaf wreaths and stunning centre pieces featuring metallic pineapples and cream and white tropical flowers. Harrods is featuring quirky, parrot-inspired Christmas tree decorations, Selfridges is all about the pineapples, while Liberty has opted for a fan-tailed peacock offering. It’s all about mixing vibrant colours tastefully with more traditional Christmas tones.

Metallics will also be big news this Christmas, with new twists added to the traditional bright silver and gold hues. Stylish, contemporary touches include warm, soft, reflective metallics in copper, brass and rose gold, to provide a sophisticated glow and add an element of understated luxury. Copper has been popular in interiors over the summer, thanks to its versatility. It can be teamed with a clock colour or with organic materials such as wood to create a variety of feels, from  Scandinavian luxury to mid-century cool. Now, that versatility is being carried through to the festive season, with metallic baubles providing the perfect contrast the earthy, organic tones of Christmas trees.

As ever, the perfect lighting is also key to creating a magical Christmas ambience. Far from being limited to the Christmas tree, this year lighting will feature throughout the home, from garlands to tumbling showers of LED lights to table centre pieces. If it’s not sparkling delicately, it should be! Anything from a pile of gifts to a simple tree branch can be brought to life with the right lighting. Understated twinkles spread throughout the home can create a truly stunning overall impact.

Candles, naturally, should form part of the Christmas décor, with stunning glass and metallic lanterns adding to the overall sophistication of this year’s style.

“The finishing festive décor touch this Christmas is the wreath. No longer restricted to the front door, we’ll be seeing wreaths adorn the home in a variety of ways. Contemporary elegance can come in the form of real branches interwoven with LED lights, or more modern wreaths made of twisted wire with tiny twinkles throughout. Once more, we’re seeing metallic come into play, bringing modern elegance to this Christmas tradition.”

Robert Walker, Managing Director, Alexander James Interior Design

With the home interior looking perfectly stylish, all that remains to be done is to give it the ideal festive scent. The White Company’s Winter Botanical Large Pillar Candle ffers a generous infusion of cinnamon sticks, orange slices and red berries, while Jo Malone has opted for fragranced Christmas tree decorations in both Pomegranate Noir and Pine and Eucalyptus. The White Company’s sweet almond blossom, frankincense, neroli and honeysuckle diffuser also captures the spirit of the season perfectly.

Decorating for Christmas is one of the most exciting parts of preparing for the festive season. With these styling tips in mind, every home can create a stunning, elegant Christmas ambience that brings the magic of the season alive.

For more information, visit Alexander James Interior Design at www.aji.co.uk or call 020 7887 7604.  

• Alexander James Interior Design brings contemporary rural chic to Worcestershire vilage
• Developer Lockley Homes has now sold show home and all other homes off-plan
• Stunning interior design marked turning point in sales success

A new collaboration between Alexander James Interior Design and Lockley Homes has resulted in a hugely successful show home at Feckenham Gardens in Worcestershire. The show house has highlighted the importance of interior design in selling property.

 “It’s so important for potential buyers to be able to feel themselves living in a property. Bare walls and empty rooms require too far a stretch of the imagination in many cases. That’s why interior design is so invaluable when it comes to selling property – buyers feel at home the moment they walk in the door, then want to turn that feeling into reality.”

Robert Walker, Managing Director, Alexander James Interior Design

This was precisely the case with Feckenham Gardens, a development of six luxury homes in the sought-after Worcestershire village of Feckenham. The show home had received a small number of viewings, but no offers. As such, Lockley Homes decided to work with the team at Alexander James Interior Design, which has been recognised as one of the World’s Top 100 Interior Designers by the Andrew Martin Design Awards 2016 and 2017.

The Alexander James team were delighted to work with Lockley Homes to create a relaxed, rural home, blending traditional country style with a contemporary twist. The talented design team took inspiration from the property’s driftwood garden sculpture and incorporated it into the interior scheme. In the living room, this was reflected in the driftwood coffee table base, while a mix of reclaimed wood and an olive green colour palette brought the outside into the kitchen.

A muted, soft pink tone ran throughout the scheme to create a warm, neutral base. Meanwhile, the master bedroom drew inspiration from luxury country hotels, with a tall, deep buttoned headboard, embroidered cushions and handcrafted bedsides.

“With such an enviable village location at Feckenham Gardens, which comprised a mix of six unique bungalows and houses, it was only natural to commission one of the leading interior design houses in the UK. Alexander James Interiors produced a truly exclusive showhome in one of our luxurious bungalows. The ‘AJI effect’ was evident instantly, as Lockley Homes agreed a sale on the showhome within 24 hours of going live on the market. We are very excited to collaborate with AJI on our upcoming scheme.”

Karl Lockley, Director, Lockley Homes

Following the dressing of the show home, interest in Feckenham Gardens picked up significantly. The dressed property sold with 24 hours and all other properties have now been reserved off-plan.

For more information, visit Alexander James Interior Design at www.aji.co.uk or call 020 7887 7604.  

• Hugely successful Hamill Homes Wildcrest launch event showcased work of Alexander James Interior Design
• Lifestyle showcases featured the work of Beau Han Xu and McLaren
• Visitors delighted with bespoke Lida Cucina kitchen

An exclusive new residential launch has shown just how creative it’s possible to be when building an atmospheric viewing experience. Guests invited to the bespoke private residence Wildcrest, in Sunningdale, were treated to fine wines and canapes as part of the viewing, which also encompassed a showcase of McLaren cars from the company’s new sport series, as part of the external dressing of the property.

Once through the impressive front door, visitors enjoyed the work of leading interiors firm Alexander James Interior Design, which has been recognised as one of the World’s Top 100 Interior Designers by the Andrew Martin Design Awards 2016 and 2017.

“Working with partners like AJI allows us to showcase our product. We believe the houses that we create are truly special, and AJI offers that wonderful finishing touch that transforms them from amazing houses to spectacular homes. We have been proud to work with AJI and look forward to more collaborations in the future.”

Kevin Hamill, Director Hamill Homes Ltd

The one-off house features a range of stunning pieces, such as the work of Beau Han Xu. Xu is a designer and gemologist known for his superb glassware collection, which includes breathtaking decanters and glasses with freefall Swarovski Beau Cut zirconias in their stems.

“Products like the Beau Han Xu collection perfectly encapsulate the lifestyle offering of Wildcrest. This unique property, created by Hamill Homes, is simply exquisite. It was essential that the interior design reflected the grace and elegance of the house itself.” 

Robert Walker, Managing Director, Alexander James Interior Design

The hugely successful launch event, held on 12 October, also showcased the Lida Cucina kitchen, with guests able to experience live cooking stations as part of their experience.

“A property such as Wildcrest deserves an outstanding kitchen. We worked to create a bespoke space that is incredibly stylish, while also offering all of the practical touches required for contemporary family life. The result is a kitchen that even the most committed foodie would be delighted to call their own.” 

John Harvey, Managing Director, Lida Cucina

In keeping with the tone of the property, the launch event also featured a clay pigeon shooting simulator, as well as an exclusive Linn Lounge event. Linn is known for presenting iconic artists for intimate musical performances across the UK. The opulence of the overall offering was such that Luxury Marketing House spent the day on site, filming the successful launch. The event was run in conjuction with The Luxury Network, which is known for coordinating and connecting a wide range of ultra-luxurious brands.

“This was one of those unique property events that promised to deliver an outstanding, immersive viewing experience. It presented visitors with a true taste for the sumptuousness of the lifestyle being offered by Wildcrest. Interior design plays a key role in that, with the subtle interplay of colours and textures creating an overarching feeling of welcome, elegance and indulgence.” 

Robert Walker, Managing Director, Alexander James Interior Design

For more information, visit Alexander James Interior Design at www.aji.co.uk or call 020 7887 7604.

Country home decor is about blending the traditional, rustic charm of your countryside location with contemporary finesse to create a peaceful, welcoming environment in which you feel completely at home and utterly comforted.

So how do you achieve the ultimate country home design? Here top interior designers, Alexander James Interior Design, share their favourite tips and tricks to help you get the look.

1. A Timeless Colour Combination

Tip: The classic combination of crisp blue and brilliant white is a timeless country home decor look. Fresh and utterly charming, you can use this blue and white scheme in your pottery, linens and accessories.

This driftwood coffee table with glass top adds yet another of country charm, acting as a stunning statement piece and adding an organic, earthy feel to our living room design.

2. Inspirational Themes from Nature

Tip: Country home decor would not be complete without bringing themes of nature into the home, referencing inspiration from nature throughout your interiors.

In our Cotswolds barn conversion, this avian themed dining area is symbiotically styled with the exterior of the property, reflecting elements of nature throughout and rich character in these bespoke studded dining chairs.

Celebrating this beautiful Oxfordshire countryside setting, we brought nature indoors with this enchanting bird themed design, adding touches of comfort and luxury with these beautiful William Yeoward fabrics.

3. A Haven of Relaxation

Tip: When we think of countryside retreats, we imagine escaping the hustle and bustle of modern life, recharging and enjoying a spot of relaxation. Your country home decor must therefore be designed with the utmost relaxation in mind.

This luxurious cinema room is both refined and classic in design, offering the perfect space in which to relax and unwind, with two elegant day beds taking centre stage of the room, dressed with soft furnishings and sumptuous Johnstons of Elgin throws.

The gentle tones of ivory and muted teal enhance the light, airy design of our contemporary Surrey barn, creating a haven of relaxation with these luxurious Romo and Zoffany fabric cushions.

4. Organic Elements of Nature

Tip: Incorporate natural elements from the outdoors into your interiors to create an authentic country home decor look. Use organic elements that induce a sense of calm and peace, such as beautiful woods.

Styled to its beautiful countryside surroundings, our stunning Cotswolds project brings nature into the interiors with topiary pots, rustic wooden furniture and richly coloured florals and soft furnishings.

We designed our latest Henley-on-Thames show home for Millgate Homes to exude the traditional charm and countryside beauty of this historic, riverside town – with bespoke, rustic wooden furniture and sumptuous fabrics by Romo.

5.  A Warm, Open Welcome

Tip: Design every space in your interiors to emit a warm sense of welcome to achieve the perfect country home look. It’s the little touches that count; the scented candle emanating a beautiful fragrance throughout the room, the display of magazines on the coffee table and the luxurious throws awaiting an afternoon of reading on the sofa.

The rustic kitchen diner setting, antique-style metal framed wall clock and framed prints all add to the country charm in our modern Surrey barn project, whilst the soft colour scheme and vibrant lavender plant offer an enlivening, spring-like feel.

6. An Essential Spot of Luxury

Tip: Just because we associate country home decor with rustic character, doesn’t mean that a touch of luxury need be neglected! On the contrary, luxury plays an important role in offering true comfort within a country home.

This bespoke ottoman in sumptuous Kirkby Design fabric adds another layer of luxury to the alluring master bedroom in our Cotswolds project.

At the foot of the master bed elegantly sits this bespoke made seating, dressed beautifully with luxurious Camengo and Zoffany cushions and a lavish faux fur throw.

7. The Refreshing Vitality of Florals

Beautiful floral displays will bring another element of nature into your country home decor, invigorating the space with new life and fresh vitality.

Traditional yet contemporary, these elegant bobbin chairs and dining table by Julian Chichester rest serenely beneath the high-vaulted oak beams of our rustic Surrey barn project. With ivory tones and magnificent floral display, this design is fresh, light and ethereal in its tranquility.

This damask motif Harlequin wallpaper of interlocking flowers in mirror effect radiates femininity and natural charm, whilst the Jane Churchill fabric cushions bring an indulgent sense of comfort to our Henley-on-Thames bedroom design.

8. An Abundance of Light

Tip: A common misconception is that country homes are filled with a multitude of trinkets, furniture and accessories, but this can lead to a confused, chaotic look. Be careful not to clutter your interiors, rather create spaces that are bright and airy, filled with natural light.

Brimming with natural light, we designed these vibrant riverside homes to reflect the quaint countryside location, with luxurious Romo fabric cushions, solid oak coffee table and abundant plant displays.

For more information please contact Alexander James Interior Design on 020 7887 7604 or visit www.aji.co.uk.

• Alexander James Interior Design partners with Sunseeker London Group
• Southampton Boat Show and Cannes Yachting Festival showcasing stylish interiors
• World debut of The 76 Yacht brings the Sunseeker lifestyle to the fore

Attendees at the Cannes Yachting Festival and the forthcoming Southampton Boat Show are lucky enough to enjoy the results of a new partnership between leading interiors firm Alexander James Interior Design and luxury yacht company Sunseeker London Group.

With twenty years of experience in creating award-winning interiors, the exclusive dressing of the yachts has offered an extra dimension to the work of the Alexander James Interior Design team.

“We’re keen to inject our passion, style and sophisticated luxury into the already glamourous yachts for which Sunseeker is so well known. It’s a pleasure to have worked so closely with Sunseeker once again in the world of luxury yachting.”

Robert Walker, Managing Director, Alexander James Interior Design

The partnership follows the success that the two companies have enjoyed when they have worked together for previous yachting events.

For Cannes, the Alexander James stylists have styled the San Remo, Manhattan 52, Manhattan 66 and Predator 68 vessels, all of which have been extremely well received.

For the Southampton show, the team has also dressed Sunseeker’s largest boat, along with the 57 Yacht Mark 2 and the 76 Yacht, which makes its world debut this year.

It was important to the team that the soft furnishings and home accessories used to dress the yachts complemented the already exquisite styling that is innate to the Sunseeker brand. Thus, to achieve the right lifestyle look, Alexander James has partnered with artist, gemmologist and designer Beau Han Xu, as well as with British perfumer Jo Malone. Beau Han’s involvement will see him undertake a film and photoshoot aboard the 95 Yacht as part of the Southampton show.

“I approached the design of each yacht by giving them a distinct look, using different colour palettes to give them an individual feel. I then used cushions, throws, floral arrangements and decorative accessories to provide a sense of sophistication and lifestyle.’”

Stacey Sibley, Creative Director, Alexander James Interior Design

Aboard the yachts at the Southampton Boat Show, items used from Beau Han included those from the Beau Han Barware collection, an exquisite collection of Swarovski glasses paired with a beautiful decanter, reflective of the luxury lifestyle that Sunseeker’s stunning yachts represent.

These stylish craft will travel on to other boat shows around the world once they have been presented in Cannes and Southampton. Forthcoming events include the Genoa Boat Show and Monaco Yacht Show in September, followed by London, Dusseldorf, Poole and Swanwick in 2018.

 “It’s wonderful to be able to share the elegance of perfect interiors with new audiences in this way and to showcase the versatility of outstanding interior design. We look forward to working with Sunseeker to take their superb yachts from strength to strength over the years ahead.”

Robert Walker, Managing Director, Alexander James Interior Design

For more information, visit Alexander James Interior Design at www.aji.co.uk or call 020 7887 7604.