Come in from the cold… Industry heavyweights Knight Frank and Intermark Savills reveal the secrets of selling to the Russians at Russian Summit 2011
United KingdomWith the recovery of the global property industry making slow progress, what savvy developer or agent wouldn’t want to tap into a lucrative buyer market worth in excess of €12 billion?
Russia’s recent economic success combined with cold weather and an environment that is not always kind to business owners has created a strong desire to purchase real estate abroad. Already some shrewd international agents such as UK based Barton Wyatt or Montenegro Living, have identified the appeal of this buyer market, establishing networks and actively targeting Russian and CIS buyers.
So how do you come in from the cold?
According to Kim Waddoup, co-organizer of Russian Summit, Director of aigroup, main internet sponsor of the event and Russian resident for nearly 20 years explains,
“Russia is different, keep an open mind, it’s a great market but you need to work at it and there is no substitute for face-to-face contact. That’s true in any business but it’s especially true in Russia where personal relationships really make a difference”.
And forging these strong relationships with Russian agents is at the heart of Russian Summit. Held for the second year running at World Trade Centre Moscow on 17th & 18th November 2011, the Russian Summit is the only conference and exhibition dedicated to helping international property companies meet real estate agents from Russia and the CIS.
Comprising two sections, a conference and mini-exhibition, the conference is designed to educate and inform delegates on the Russian buyer market while the exhibition facilitates introductions to Russian agents and introducers.
In addition a line-up of specialized speakers has already been confirmed including Maria Kotova, Executive Director at Knight Frank Russia and Igor Indrikson, Head of International Property Investments at Intermark Savills ensuring a highly educational aspect of the Russian Summit.
The presentations and specialist’s panel discussions will cover a wide range of subjects including:
- Which products are most in demand from Russian buyers from our panel of agents working in Russia and Kazakhstan
- Practical tips from international agents and developers on how to enter the Russian buyer market at minimum cost
- Who the most important agents are in the Russian market?
- What is the best way to acquire and manage agent partnerships over the long term?
- What are the most cost-effective ways to target Russian buyers direct?
- Tips on using Yandex, Google.ru and other online channels?
- Insights into which offline channels work and the promotions that motivate Russian buyers?
- Practical sales tips on how to build trust and close business when working with Russian buyers
Limited spaces are still available to participate in Russian Summit on November 17th & 18th visit www.RussianSummit.com or call +44 (0) 207 199 7895.
Making a ‘smart’ sale. Pioneering Surrey Estate Agent seal the deal with latest QR code technology
United KingdomIt is no secret that the property industry has dealt with its fair share of hardships over recent years with agents and developers under pressure to adapt and change marketing strategies to stay ahead of the game. One such strategy has seen pioneering agents such as Barton Wyatt exploring mobile phone technology and adopting QR codes in an attempt to attract new property buyers.
It is estimated that by 2013 around 1 billion people will own a smartphone, a small and powerful device that allows us to connect to the internet, run programs, hold data and generally organise our lives on the go. It is a device that is fast outselling the PC and will soon allow us to purchase items using swipe and pay technology being developed by Google. And with mobile phone systems moving from 3G to 4G technology and with Apple rumoured to be incorporating 4G connection speeds into its next generation iPhone 5 that will allow download speeds of somewhere between 20 and 50 Mbps, making it several times faster than the UK’s average web connection, smartphone technology is fast becoming the best search and data collection option around.
With this in mind, Google also estimate that over 50% of property searches will use smartphones by the end of 2012, so it is no surprise that real estate agents are jumping on the smartphone bandwagon using the aid of QR Codes to sell their properties.
But what is a QR Code? In simple terms a QR Code or Quick Response Code is a matrix style two dimensional bar code image containing black modules arranged in a square pattern on a white background which can encode product information, URL links to a video or coupons which can be used at an outlet for example. This code, designed to be downloaded at high speed can then be read by a smartphone and stored away.
With the help of a code, potential property buyers no longer have to pursue real estate agents for information about the properties on sale. Indeed, for customers the tedious process of searching for the perfect property can now be made easier enabling customers who visit a particular property to scan the QR Code found on the “For Sale Sign” and instantly obtain access to its property specifications, quotes, community information, virtual tours and property pictures as well as finding links to mortgage options, information on similar properties and related services such as interior decorators and furniture stores.
Certainly, QR Codes can instantly join the buyer to important property information providing a simple, effective and faster alternative to traditional methods of closing a sale and one which Surrey based estate agent, Barton Wyatt has embraced, becoming one of the first estate agents to start using them in the UK.
James Wyatt, Partner of award winning estate agent Barton Wyatt comments,
“I have watched the US market grab the idea of QR codes and now is the right time for us to show our competitors and clients that we are still leading the way in innovative and effective marketing. We will first begin using them on sales boards before moving onto adverts and other suitable areas, and in light of the current smart phone obsession we hope that this new technology will prove very useful in securing property sales.”
With its very own QR code, Wilton House on the Wentworth Estate in Virginia Water offers 7 bedrooms and bathrooms with 4 reception rooms, professional gymnasium, and a self-contained staff flat comprising bedroom and sitting room, kitchen and bathroom set above a triple garage.
Priced at £5,750,000, this utterly fabulous house is just two years old and is situated at the top of arguably one of the best roads in Virginia Water and boasts the very latest modern technology such as wireless networking throughout and the latest Sonos system .
So get your smartphones at the ready and scan the code or contact Barton Wyatt today on 01344 843000 or visit www.bartonwyatt.co.uk. Happy scanning!
Surrey swings back into action as developers start construction of new super homes
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Living in Glass Houses – the secret to magnifying the value of your home?
United Kingdom United StatesAccording to RICS, adding a conservatory can raise your house´s value by a respectable 4% to 5% but is this the reality in today’s market? James Wyatt, partner of privately owned estate agency Barton Wyatt in Virginia Water, Surrey shares his thoughts.
“If not done properly, conservatories can be design disasters resembling oversized porches crudely stuck onto the most convenient exterior wall with no consideration for the interior layout. When care is taken however they can be a work of art, lovingly designed with care and consideration to the house and the environment that it is being added to,” comments James Wyatt.
“Once highly fashionable, the demand for traditional ‘conservatories’ has declined in our area with buyers now seeking “orangeries” instead alluding to a feature of luxury and sophistication. It seems to be all about perception,” he adds.
With the type of ‘orangeries’ prevalent in many of Barton Wyatt’s clients’ homes costing anywhere from £25,000 to £250,000 to install and planning permission often required; committing to additional space is not a light undertaking but for some having the extra space has become invaluable.
One such lady is Mrs Fernando who purchased through Barton Wyatt; she was so taken with the large conservatory, located just off from the kitchen. Covering some 500 square feet, the space has been designed into an L-shape in order to connect the main house with the swimming pool complex.
“When we moved into Broomfield House I quickly realised that in order to fully utilise the living space of the conservatory that it would need some serious refurbishment. We installed a fully retractable seamless glass door system which meant that in the winter we can shut the room off and stay cosy in the kitchen and when the house needs cooling down we can throw the doors open and let the fresh air in. I also had thermal glass installed at this time to keep the heating /cooling costs to a minimum,” explains Mrs Fernando.
“We also added in an air conditioning system. This is, I believe, essential in any glass house. Although we live in England, a glass room can get ferociously hot and needs cooling on hot days. In the winter the air conditioning unit is able to quickly and efficiently heat the room so it really has become an integral feature of the house.
“The final item that must be purchased is a decent set of blinds, without which you will find yourself having friends for dinner and all sitting there in sunglasses!” she advises.
So, if living in a glass house is for you then follow these top tips on installing a conservatory:
Choose a design that complements the style of your home and make sure it doesn´t dominate your garden. Also think about its position: a south-facing conservatory needs ventilation and shade, while a north-facing room requires good heating.
Check with your local planning department whether you need permission. If you´re within your home´s permitted development allowance (your local planning department can advise on this) and your conservatory is separated from your house by patio doors, you may be exempt
Cheap doesn’t always mean the best. Obtain several quotes and do check feedback from other customers, the biggest and most vocal companies aren´t always the best either.
Do your research – make sure you are buying the highest quality structure within your budget
Do make sure you ask your builder what is included in the quote – is it inclusive of flooring and electrics or will you be
left with a bare shell?
Do install effective heating and ventilation arrangements so that you can use it in all seasons
The benefits of a conservatory are multiple; they give you greater living space and can add light into your home. You can achieve the desirable feeling of bringing the garden into the home and they make fabulous spaces for entertaining.
And the downsides, well they can be very costly to build and will eat up a chunk of your garden. If they are not properly ventilated this room will end up being too hot or too cold and then unusable.
So, is it worth while? James Wyatt says a definite yes!
“There is no point adding a cheap and nasty lean-to onto your house but if you have the funds and space to build something beautiful and tasteful then I would say yes every time. Done properly, it will add more value to your home than the cost of it. Our purchasers are always wowed when they walk into a conservatory that has had time, thought and energy put into and it will definitely help to sell your home.”
For more information on homes with conservatories in the Virginia Water area contact Barton Wyatt on + 44 (0) 1344 843 000 or visit www.bartonwyatt.co.uk.
Editors Notes:
Two examples of houses available through Barton Wyatt with conservatories are:
Broomfield House, Windlesham £4,995,000
This magnificent country retreat features an incredible array of modern day living. A CAT 5 integrated request audio system with speakers through out many rooms, in intercom facility throughout the house, security cameras and a state –of- the art Rako mood lighting system.
The accommodation comprises a fabulous kitchen which was featured in Beautiful Kitchens in May 2009 and utility room. An impressive entrance hall with marbled flooring and chandelier leads to a further six reception rooms include a study and conservatory. The master bedroom includes en-suite and dressing room, four further bedrooms (2 en-suite), a further family bathroom.
The recreation area includes a pool and jacuzzi which operate an ozone filtration system thus reducing chemical use. There is a steam room and shower plus separate changing rooms. A custom built bar area which has access onto a terrace via 10m fully retractable glass doors.
The property also includes a detached triple garage block with staff flat above. The flat includes a private entrance, kitchen, living area, bedroom and bathroom.
Grounds extend to approximately 1.7 acres.
Priced at £4,995,000, for more information, please contact Barton Wyatt on 01344 843000 or visit www.bartonwyatt.co.uk.
Rhodora, Wentworth Estate £2,250,000
This fabulous home offers bright and spacious accommodation and has the character of an older style home with all the modern conveniences of a contemporary luxury home such as a well fitted kitchen, TV room, beautiful conservatory extending into the garden on three sides, fine drawing room with open fireplace, modern bathrooms (master bedroom with en-suite spa bath) double glazing with leaded light windows and excellent joinery.
Four bedrooms, three bathrooms en-suite, family bathroom, cloakroom, drawing room, dining room, study, family room, kitchen/breakfast room, utility room, superb conservatory, attractive mature and level gardens on three sides, triple garage, ample parking.
The gardens are very attractive and are well stocked and well tended on a regular basis. There is a brick driveway with ample parking for several and wrought iron electric gates on brick piers.
For more information contact Barton Wyatt on 0134 484 3000 or visit www.bartonwyatt.co.uk.
In case you haven’t already seen – Award Winning Surrey Estate Agent, Barton Wyatt has gone social!
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The Wentworth Estate: Surrey’s smartest ghetto
United KingdomLiving in a ghetto might not sound overly appealing to many given the stereotype of an overcrowded, deprived urban area dominated by a single ethnic or racial group; however in one corner of leafy Surrey, competition to live on the Wentworth Estate, the county’s smartest ghetto, is fierce.
Embracing the official definition of a ghetto (a minority group actively choosing to segregate itself physically and socially from the majority) the Wentworth Estate, located in the heart of Virginia Water, can be thought of a socio-economic ghetto attracting a certain type of resident.
Property prices on the 700 hectare 1920’s W.G Tarrant designed estate give an indication of the wealth of the residents. According to latest figures from Zoopla.co.uk, the average property price in Virginia Water stands at £861,825, over double the average price for property in Surrey (£376,009). Virginia Water also topped the 2011 Zoopla Property Rich List, ranking not only the highest value town in Surrey but across England also.
James Wyatt, Partner of award-winning family estate agency, Barton Wyatt, which specialises on the Wentworth Estate, comments,
“Living and working on the Wentworth Estate I have first-hand knowledge of the community. Residents come from all over the world not only from nearby Virginia Water but Russia, Malaysia, USA, Ukraine and even Kazakhstan; their nationalities may differ but the one commonality is affluence and a great deal of it!
“There are a number of wealthy enclaves within Surrey such as Cobham, Esher or Oxshott but people actively choose to reside on the Wentworth Estate due to the available green space, the luxurious properties, first-class amenities on hand at the Wentworth Club, easy access to London, low crime rate and most importantly the privacy and security for which they are prepared to pay a high price.”
Indeed the Wentworth Estate has become somewhat of a global brand in its own right with estate agents such as Barton Wyatt seeing a significant increase in overseas buyers keen to associate themselves with the prestigious location and rub shoulders with other celebrity residents such as Sir Bruce Forsyth, Sam Torrents, Eddie Jordan and F1 mogul Ron Dennis, numerous captains of industry and a smattering of foreign royalty.
As James Wyatt comments,
“Whilst other markets suffered during the recession, the Wentworth Estate remained in a somewhat of a bubble with demand for existing homes remaining high, new mega mansions being constructed and very few price corrections seen. We have in fact seen prices rise over the last year, following the trend in London with property prices on the Estate now averaging £2.5 million.”
One example of a luxurious mansion which was commissioned and constructed during the recession and is now on the market is Sena. Comprising a stunning contemporary layout internally, Sena is situated in one of the most prestigious roads on the Wentworth Estate. On the market for £6,500,000 Sena offers seven bedrooms, seven bathrooms, four reception rooms, staff flat, gardens of just over one acre and three car garage. Not bad for a ghetto!
For more information on buying on the exclusive Wentworth estate contact Barton Wyatt on 0134 484 3000 or visit www.bartonwyatt.co.uk.
Virginia Water ranks highest value town in England
United KingdomWith average property prices just shy of the magic £1 million mark, Virginia Water has topped the 2011 Zoopla Property Rich List, ranking the highest value town in England.
Located just 20 miles west of London and home to the prestigious Wentworth Estate where the BMW PGA Championship was recently held, house prices in the Surrey village average at £979,528 according to Zoopla markedly ahead of nearby footballers paradise, Cobham in second place (£755,997) and Beaconsfield in Buckinghamshire which ranked third (£707,043).
James Wyatt, Partner of award-winning Virginia Water estate agency Barton Wyatt, comments,
“Virginia Water is most definitely a unique place and the high property prices reflect that. Residences here are in great demand due to the nearby blue chip companies, good schools, large green open spaces, low crime rate and easy access to central London. Buyers choose Virginia Water not only for the spectacular homes available but also the luxurious lifestyle on offer.”
The desirable GU25 postcode of Virginia Water was also ranked the highest value area outside of London in the latest Zoopla index with only Kensington (£1,789,131), Chelsea (£1,372,691), Knightsbridge (£1,333,433), Notting Hill (£1,189,398) and West Brompton (£1,083,225) recording higher average property prices.
James Wyatt continues,
“Virginia Water and especially the Wentworth Estate, has become a real alternative to central London especially for families wanting additional space and privacy. We are seeing an increase in enquiries, especially from overseas buyers such as Americans, Russians, Ukrainians, Kazakhstanis and Chinese, for properties located purely on the Wentworth Estate which has become a global brand in its own right.”
Viewed as the heart of Virginia Water, the 700 hectare Wentworth Estate, designed by W. G. Tarrant in the 1920s, has been and still is a haven for wealthy individuals, their families and celebrities. Well known residents include Bruce Forsyth, Ernie Els, Thomas Bjorn, Eddie Jordan and F1 mogul Ron Dennis to name but a few. With mansions and mega mansions available to suit any taste and budget, the Wentworth Estate is most definitely where the other half live.
Due to its high end nature and boutique clientele, the Virginia Water property market, whilst admittedly slower moving than three or four years ago, has remained robust with no dramatic price corrections witnessed.
With a budget of the Zoopla average property price you could be the proud owner of a luxurious 3 bedroom penthouse apartment in Crosslands House for example, a grade II listed property with 24 hour security and exclusive residents’ leisure facilities, all for £845,000.
Or for those with deeper pockets then Birchington, the ideal family home comprising master bedroom with en-suite dressing room and bathroom, four further bedrooms, five reception rooms, kitchen / breakfast rooms, ground floor guest suite, double garage and the all important wine cellar, is on the market at £2,450,000.
For more information about owning a property in the highest value town in England, Virginia Water, contact the experts Barton Wyatt on 01344 843 000 or visit www.bartonwyatt.co.uk.
Selling your home – how does your garden grow the asking price?
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- If your garden is very long and straight consider splitting it into sections – add a border that comes into the garden or consider adding a pergola or an archway or maybe a large raised vegetable planter which will add some height and interest.
- If the garden is lacking in character maybe add a child friendly water feature or some garden art. Chimineas or charcoal burning stoves are also popular and worth consideration
- Get tips from your neighbours – see what is growing well in their gardens – it will almost definitely grow in yours! Ask you estate agent for advice on what properties have been selling and some tips on the gardens in those homes.
- Consider relaying your turf, this might sound expensive but it could make a huge difference to the speed your property sells at and the offer price from the purchaser.
- Take a critical look at your drive – is it covered in weeds or in need of repair? Resealing tired brick paving or a generous dose of weed killer might help.
- Consider adding some easy to grow scented plants close to your front door. Just as fresh bread smells in the kitchen creates a homey ambiance so does the gentle waft of an English country garden.
Good news for Portugal as new flights set to boost tourism this summer
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