International Istanbul: Surge in foreign buyers in Turkey’s largest city

International Istanbul: Surge in foreign buyers in Turkey’s largest city

by Kate Turkey
  • 6% increase in numbers of foreigners buying properties in Istanbul in past 12 months (TurkStat)
  • Turkey takes second place in Knight Frank Global House Price Index
  • Istanbul registers 49.88% of Turkey’s visiting population, increase of 8.99% in numbers of foreign visitors arriving in Q1 2015 (Tourism Ministry)

Recent figures released by the Turkish Statistics Institute (TurkStat) have revealed that there has been a huge surge in property sales to foreign buyers in the past twelve months in Istanbul – but why such a momentous increase?

Comparing March 2015 figures with those of the same month in 2014 shows an impressive 14.6% growth in the numbers of foreigners buying properties in Turkey’s largest city, with these figures today forming 34% of all property sales in the city. Savvy investors are recognising that now is the ideal time to get on the Istanbul property ladder, with the city maintaining its top spot on the list of to-purchase Turkish destinations, taking close to 19% of all of the property transactions in the country.

And it is not just overseas buyers that are increasingly looking to Istanbul for a property purchase, the city is today a hugely popular location for transactions of this nature in general terms, registering a massive increase of 32.4% property sales in March this year compared to 2014 statistics, according to TurkStat.

Adil Yaman, Director of Universal21, the leading property agency in South-West Istanbul, notes some of the reasons why,

“With an expanding infrastructure, new ground-breaking projects under development and historic and cultural charm that is second to none, combined with a mesmerising feeling of east meeting west, Istanbul has much to offer both the short-term visitor and the longer-term property purchaser. There is a really positive, exciting vibe of growth and evolution in the city today, drawing international attentions and increasingly so.”

It is hard to ignore the national context of stand-out property price growth too, which has earned Turkey worldwide recognition. The Knight Frank Global House Price Index for Q4 2014 placed the nation second only to Ireland in terms of its house price growth, an increase of 16.2% growth year-on-year and an impressive 10.3% change in just 6 months. Making it clear why it is gaining so much attention from those around the world looking to make a shrewd property purchase, Turkey is relishing its place as the country with the second highest worldwide change in the last twelve months.

A noticeable increase by any standards but what is also helping to draw so many from overseas to make a purchase in Turkey is the outstanding economic growth the country is also witnessing. The European Commission, in releasing its Spring Economic Forecast this month predicted that Turkey would register a 0.3% increase in GDP this year, placing it ahead of 24 EU member states. And this is not set to be a flash in the pan. The Forecast also flagged an additional 0.5% growth in GDP next year, taking figures to 3.7% for 2016, making this another point of consideration for longer-term investors.

Alongside this, Turkish tourism is booming – especially in Istanbul. The opening quarter of this year saw a growth of 1.3% in tourism revenue (taking it to a total of $4.87 billion), generated from an increase of 5.5% in visitors to the country (taking Turkish tourists to 5.3 million in Q1 2015). In Istanbul in particular, Turkey’s top to-visit destination, there was an above the curve increase of 8.99% in the numbers of foreign visitors arriving, according to the Ministry of Culture and Tourism.

For those looking to purchase a property that can be rented to these visitors, such investors are also in luck. Taking 49.88% of Turkey’s visiting population, Istanbul registers far more visitors than its closest rival of Antalya with 15.89%, according to the Tourism Ministry. And there are many property options that are perfect created to suit this growing demand. Diamond Residence from Universal21, for example, comprises a range of 148 beautifully designed apartments of one and two bedrooms situated in a quiet relaxed area of Old Beylikdüzü, Istanbul’s upmarket neighbourhood.

Just a 20 minute drive from the main Ataturk airport, a short drive from the beach and a 10 minute walk from the area’s major shopping centre, Marmara Park, Diamond Residence also offers an array of excellent and functional facilities including 24 hour security, a Vitamin Bar, fitness centre, indoor swimming pool, children’s games room and cinema room.

One bed apartments are priced from £57,000 / €78,000, with two bed apartments priced from £98,000 / €132,000.

For more information, contact Universal21 on 0203 287 8700, or visit www.universal21.com

Book that summer break, but don’t forget to pack your politics!

Book that summer break, but don’t forget to pack your politics!

by Kate Spain
  • Labour voters prefer Greek sunshine – Conservatives head to Ibiza (Holiday Hypermarket)
  • Spanish islands set for bumper season (Kyero.com)
  • UKIP voters least likely to holiday in UK (Holiday Hypermarket)

With the dust of the General Election beginning to settle, the UK’s citizens can once more begin to focus on the detail of everyday life and now is the perfect time to book that summer break in the sunshine. But it seems that we can’t quite leave the politics behind just yet, as a recent survey from Holiday Hypermarket has discovered.

The survey of more than 2,000 holidaymakers found a direct link between political preference and holiday destination. Labour voters (17.8%) showed a fondness for breaks in Greece, while UKIP followers were keen to head to Egypt. Oddly, UKIP voters were also the least likely to holiday in the UK.

So with a Conservative government in power, where will we be headed this summer? Ibiza and the Canary Islands, according to the survey. Ibiza is well known as a popular holiday destination with the Cameron household and it seems that the Canaries are also a hit with the party’s supporters.

Both Ibiza and the Canaries enjoy a wealth of good quality rental accommodation. Martin Dell, Director of Kyero.com, which offers property sales, holiday rentals and long-term rentals, explains,

“Ibiza and the Canary Islands are ideal for UK holidaymakers wanting a break in the sun. Easily reachable by plane and with fantastic weather and stunning beaches, both have a lot to offer. Ibiza has a reputation as a popular clubbing destination, but also features some of the most tranquil and beautiful spots in the Mediterranean, making it ideal for families as well as younger groups of friends – it’s a very versatile island.”

Those looking to splash the cash can enjoy a four bedroom, three bathroom villa with pool in Ibiza city for a cool €12,000 per week, while those on a more limited budget can still enjoy a second line apartment just 50-70 km from the sea at Santa Eulalia Del Rio from €800 per week.

The Canary Islands also provide holidaymakers with a whole host of options. Tenerife offers some very affordable options, with a two bedroom apartment with terrace and shared pool available for just €350 per week, while Lanzarote has a plethora of one bedroom apartments with communal pool from €140 per week.

“The link between political allegiance and holiday destination is fascinating,” concludes Kyero’s Martin Dell. “With a Conservative majority government in place in the UK, it looks like the Spanish islands are in for a bumper season this summer!”

For further details on properties to rent and buy across Spain, visit www.kyero.com.

Looking back on the bailout – Portugal’s economic progress through the eyes of a leading housing expert

Looking back on the bailout – Portugal’s economic progress through the eyes of a leading housing expert

by Kate Portugal
  • IMF forecast for Portugal revised upward from 1.2% to 1.6% in 2015
  • OECD projects growth of nearly 2% in GDP in 2016
  • Ideal Homes Portugal reports bargain properties still available to those who know where to look

As embarrassing moments go, having to approach the rest of the world cap in hand for a bailout for your country is pretty much up there with the worst of them. Portugal was one of several countries to have to do so during the financial crisis that swept across much of the world from 2007/08 onwards, but today things are looking rather different in the Iberian country, as local housing expert Chris White, founding director of boutique estate agency Ideal Homes Portugal, reveals,

“Obviously Portugal has gone through some tough times, but the country has worked hard to put the bailout money to good use and has turned its fortunes around over the past four to five years. It has been a struggle at times, with austerity measures impacting deeply on the people’s psyche as well as their pockets, but the results of that effort are now beginning to become clear.”

Certainly the International Monetary Fund (IMF) seems to agree. It has just improved its forecast for Portugal’s economy from 1.2% in 2015 and 1.3% in 2016 to 1.6% and 1.5% respectively. Portugal’s minister of state and finance, Maria Luis Albuquerque, is also feeling positive, reporting recently on the improvement to the country’s prospects over the past year and the success of the bailout,

“When we look at the core of the program and the objectives that the program had, we can say it has been successful.”

The Organisation for Economic Cooperation and Development is being even more bullish in its forecasts for Portugal’s growing economy, projecting gross domestic product growth of “close to 2% in 2016.”

The numbers look good, but what does all this mean to the average working family in Portugal?

“Unemployment is still fairly high,” continues Chris White of Ideal Homes Portugal, “but the huge spike in employment that the summer season brings – particularly in regions like the Algarve – should mean it ends the year lower than it started. Certainly in terms of the housing market we can feel the quiet new confidence that the country is emanating. Property transactions are on the up and though buyers are more cautious than they used to be the market is definitely reviving nicely.”

Demand from overseas buyers is supporting the newly flourishing market, with British and Irish buyers keen to pick up their piece of Portugal before prices go up much further. Already, many of the bargains that have typified the market over the past couple of years have been snapped up, though there are still some excellent deals to be made if you know where to look. A one bedroom apartment in Vilamoura, complete with communal pool and gardens, for example, can be picked up for just €90,000.

Of course, Portugal has much more to offer than just budget apartments and bargains can still be found on more expensive properties. In the ‘golden triangle,’ close to Vale do Lobo, a luxurious five bedroom villa with pool can be bought for just €785,000 – a €115,000 reduction on the original asking price.

“Prices are on the up,” confirms Chris White. “You can tell that the toughest economic times are beginning to fade out of sight in Portugal’s rear view mirror and the overseas input into the property market is helping to generate a new confidence here. It’s definitely good to be looking back on the bailout rather than living through it!”

For further details call Ideal Homes Portugal on 0800 133 7644 or +351 289 513 434, email enquiries@idealhomesportugal.com or visit www.idealhomesportugal.com.

Study Secrets: New luxury student accommodation provides the answer

Study Secrets: New luxury student accommodation provides the answer

by Kate United Kingdom
  • Just 43% of students living in private halls feel property provides facilities that allow for effective course engagement (NUS)
  • Private sector lacking additional facilities to allow for this – Collegiate AC provides answer with facilities such as common rooms, group study areas and luxury lounges
  • Top 5 Revision Tips from Heriberto Cuanalo, CEO, Collegiate AC

With exam season looming ever-nearer on the horizon and students staring down the barrel of end of year assessments, there is one thing laying heavy on students’ minds right now – revision. The age-old approach of staying up into the small hours, surrounded by text books crammed onto a tiny desk, in the solitude of a small run-down bedroom may have been the mainstay of university revision as long as memory serves, but things are changing.

In line with the evolving demands of students, those paying out for an increasingly expensive university education today expect more from their study experience and this is being reflected in their accommodation requirements. The most recent ‘Homes fit for study’ research report released by the National Union of Students (NUS), has shown that increasingly students are looking for their accommodation to provide them with an environment that is a good place to study, as opposed to somewhere simply to lay their head, with around three quarters currently saying their student property offers this.

However, when looking at the figures of those who feel their accommodation offers something extra, those that think it supports them to engage effectively with their course, of utmost importance in the face of upcoming end of year exams, the figures are quite different. Just 43% of those living in private halls, and 54% of students in institution-managed halls, feel their property provides facilities that allow for effective course engagement.

The discrepancy between the two types of accommodation offering could be said to stem from the fact that, traditionally, university halls provide a more communal feel, something that is usually lacking in the private sector, meaning that shared study experiences and group revision sessions are easier when residing in university-owned or campus accommodation.

Heriberto Cuanalo, CEO of Collegiate AC, a leading provider of luxury student accommodation, explains that this notion plays an important role in effective study,

“A comfortable individual environment, where students feel happy, relaxed and safe, alongside additional features such as common rooms, group study areas and luxury lounges combine to create the ideal environment to make the very most of revision periods and to support students through the difficult dissertation process. Yet it is sadly hard to find in the private rented sector, with only 60% of such students feeling their home environment provided this, according to the National Union of Students.

“At Collegiate AC, we have taken a thorough approach to the creation of our student accommodation, with attention to detail at every turn. This includes a recognition of the key role of effective study spaces and additional facilities, such a free high-speed Wi-Fi, that will make the revision process easy and as pain-free as possible.”

As part of their focus on making students’ study time more efficient, Heriberto Cuanalo gives his Top 5 Revision Tips:

    1.Plan to succeed!

Start as you mean to go on and draw up a revision timetable. Be disciplined with yourself and set aside time each day to revise, don’t leave it to the last minute, and start early – research shows that you are more likely to do all the planned work if you start early in the day, because as it gets closer to the evening, there is a greater tendency to be distracted.

    2. Two heads are better than one!

Buddy up with a friend or two from your course and share ideas on a topic. Discuss key points, test topic knowledge by asking each other questions, or even simply sit alongside each other in a comfortable communal area in quiet study to feel less alone. Just don’t get distracted by the TV!

    3. Learn from the past…

Don’t be afraid to look at past papers and check your knowledge against them. You may well find that once you have studied three or four past papers, chances are some of the questions that appear on the day of your exam will look very familiar! This will also allow you to familiarise yourself with the layout of questions asked in exam papers, which can save you time and help to earn marks on the big day.

    4. Work smart!

Try to reduce pages of information into brief, clear notes, then summarise these into a few key points which will help remind you of the whole subject. You can then carry this ‘key points’ sheet with you and revise regularly, even if it’s for short periods of time.

    5. Revise – and reward

Try to find the right balance between study and leisure. Make sure you eat healthily and balanced meals but also ensure you treat yourself after a hard day’s study. Go out with friends after a productive day of revision, play a game of pool or table football in the games room, or simply put your feet up for some chill-out time in the lounge or home cinema if you have one.

Collegiate AC provides some of the very best student accommodation across the UK, with a range of accommodation options available, all beautifully-designed and boasting top class additional facilities to support university study and student life. These include luxury lounges, on-site gyms, private cinemas, games rooms, study rooms and high-speed Wi-Fi, alongside modern bedrooms and sleek kitchens and CCTV, 24-hour on-call support, and electronic entry systems to provide peace of mind.

For more information, visit www.collegiate-ac.com or contact Collegiate on 01235 250 140. 

Personalise that property perfectly with an off-plan purchase

Personalise that property perfectly with an off-plan purchase

by Kate Spain
  • Spanish house price rises in sharpest upturn since Q1 2008 (INE)
  • Economy could grow by as much as 3% during 2015 (Economy Minister)
  • Discerning buyers opt for off-plan properties (Taylor Wimpey España)

With the Spanish property market beginning to look healthy once more (home buyers spent 23% more in 2014 on Spanish property than they did in 2013, according to the Ministry of Development), buyers are becoming more choosy about what they buy and where.

Marc Pritchard, Sales and Marketing Director of leading Spanish homebuilder Taylor Wimpey España, explains,

“There has been a rush of buyers, particularly from overseas, looking to pick up bargain properties in Spain while prices are low and the exchange rate is favourable. What we’re seeing now is purchasers honing their requests and seeking out properties that particularly suit their needs – while still enjoying bargain prices.”

Eef Meijer and Lydia Kosijungan are a great example. They purchased an off-plan apartment with Taylor Wimpey España at Los Arqueros Beach, San Pedro de Alcantara, a few kilometers from Marbella. The couple wanted a number of modifications to their holiday home, including a larger living room, a bathroom combined in an open plan format with the bedroom, changes to the kitchen and larger doors.

Eef and Lydia’s changes were easily incorporated into their apartment and the couple were delighted with the results, which were just as they had hoped. They are now enjoying their second home for frequent holidays, while planning their retirement move from their native Netherlands to the Costa del Sol.

At the stunning Camp de Mar Beach at Puerto Andratx, Taylor Wimpey España is able to offer second home buyers a wide range of customisation options for townhouses in Mallorca. The resort enjoys direct beach access in an area of outstanding natural beauty, as well as some of the best golfing facilities on the island. The two and three bedroom properties will enjoy spacious terraces, lush communal gardens and a generously sized swimming pool.

Properties at Camp de Mar Beach come with air conditioning, double glazing, security doors and designer fixtures and fittings as standard. Prices start at €359,500. As to the modifications, it’s really up to the buyer, as Marc Pritchard states,

“We are open to suggestions! From minor layout changes to more substantial alterations, everything can be considered. It is part of the beauty of buying off-plan – purchasers can shape their apartments to perfectly suit their needs and desires.”

The latest Economic Information White Papers from Funcas (the Spanish Savings Banks Foundation) has highlighted the role of developments such as Camp de Mar Beach in driving forward the Spanish economy over the years ahead. The “budding recovery” of Spain’s construction sector is expected to lead to property price rises from this year forward.

Meanwhile, Prime Minister Rajoy is confident that the overall economy will see growth of more than 2.4% during 2015. Economy Minister Luis de Guindos is even more confident, projecting growth of between 2.5% and 3% over the course of the year. Employment is set to grow by 2.7%, according to the Bank of Spain.

Naturally, Spain’s economy and its property market are intrinsically linked and it is encouraging to see both of these elements reporting positive news. The National Statistics Institute (INE) reported a rise of 1.8% in the housing price index for Q4 2014 compared to a year earlier. The figure is the sharpest rise since Q1 2008 and the Q1 2015 data is eagerly awaited, to see how well the figures support the positive predictions pouring out of Spain right now.

For more information, please contact Taylor Wimpey España today on 08000 121 020 or visit www.taylorwimpeyspain.com. Those residing outside of the UK should call 0034 971 70 69 72.

UK pension reforms allow over 55’s to realise the Italian retirement dream

UK pension reforms allow over 55’s to realise the Italian retirement dream

by Kate Italy
  • Over 6 million UK adults plan to retire abroad, with 10% choosing Italy as their preferred destination (Hargreaves Lansdown)
  • 20% of 55-75 year old UK adults are considering taking cash out of their pensions under new regulations (ABTA)
  • Le Marche ranked in top places in the world to retire in 2014 (American Association of Retired Person)

With new legislation changes having recently become effective, UK citizens over the age of 55 are now be able to spend, save or invest their pension as they deem appropriate. These latest regulations offer people the freedom and flexibility to decide for themselves the best option for their retirement. In light of this, a recent survey, from the Association of British Travel Agents (ABTA), discovered that 20% of UK adults are already considering taking a cash lump sum out of their pensions, with over 35% of these people wishing to spend it on travel.

Today, the dream of retiring overseas is becoming increasingly popular with over 6 million UK adults now planning to move abroad when they reach national retirement age. Recent figures published by Hargreaves Lansdown show that 10% of those wishing to enjoy their retirement abroad would select Italy as their destination of choice, and with a rich blend of historical architecture, luscious landscapes, sun-kissed beaches and glistening mountain tops, the idyllic notion of retiring to Italy can now become a possibility.

In 2014, the American Association of Retired Person (AARP) surveyed their vast membership of over 39 million, and discovered that Italy’s Le Marche region had been voted one of the top five places in the world to retire. Dawn Cavanagh-Hobbs, Founder of Appassionata, a fractional ownership company in Le Marche understands this growing aspiration to retire here, having relocated from the UK herself some seven years ago,

“The rolling hills of vineyards, olive groves and sunflowers was certainly one of the deciding factors for our move to the countryside of Le Marche. With each passing season there is a new vista of colour and light. The Italian countryside truly is a special place, especially for people nearing retirement who are looking for a sense of community and belonging within a new environment. Here, beautiful surroundings combine with a traditional feel that means it really is like stepping back in time, where strangers say good morning and neighbours are always willing to help.”

However, even with the recent changes to pension legislation, many people in the UK reaching retirement age will not be able to fully purchase a property overseas, finding the dream still financially out of their reach. An alternative to the more traditional approach to whole property ownership is fractional ownership, allowing buyers to enjoy the best of retirement both home and away at a reduced cost. With fractional ownership you own a share of a property, which has professional and continuing local management, in exchange for exclusive occupancy for a number of weeks throughout the year.

As leaders in the Italian fractional ownership market, Dawn from Appassionata explains more about the advantages of this option for many retirees,

“Fractional ownership is an appealing possibility to people who are now accessing their pension pots and looking to make an investment in a luxury overseas property. For many their lump sum is not large enough to buy a luxurious property outright so buying a 1/10th fraction makes perfect sense, providing all the benefits of full ownership without the full cost as all running expenses are divided equally among co-owners. We have definitely seen an increase in enquires since the new legislation became effective, with a number of owners keen to access their pension pots to buy a share in our beautiful Petritoli property.”

Appassionata’s most recent restoration project to offer fractional ownership is Casa Tre Archi, a townhouse set in the centre of the enchanting medieval Le Marche town of Petritoli. The unique property has three bedrooms and, unusually for an urban Italian property of this nature, enjoys outdoor space on three levels, plenty of space to accommodate all the family. This includes a small rear garden off the kitchen, a terrace off one of the bedrooms and a spectacular roof terrace with views of Petritoli and the surrounding countryside, perfect for soaking up the Italian sunshine. The house benefits from three bathrooms: one en suite off the master bedroom, one upstairs family bathroom and one small bathroom off the living area on the ground floor.

Tre Archi enjoys sea views, beamed ceilings with traditional, terracotta tiled floors and easy access to nearby parking. The townhouse provides the best of town living, perfect for retirees who want to meander from their home to a choice of shops, restaurants and cafes, combined with miles of sandy beaches just a short drive away. The security and maintenance of the property are administered by Appassionata’s management company and on arrival owners will find Casa Tre Archi beautifully prepared, with all essential groceries ready for convenience. Prices start from £70,000 and are for a 1/10th share, which will entitle the owners to five weeks’ exclusive use of the property per year.

For more information contact Appassionata on +39 33154 13225 or visit www.appassionata.com

Ready, set, go! Key ready properties to buy in Mallorca this summer

Ready, set, go! Key ready properties to buy in Mallorca this summer

by Kate Spain
  • New Mallorca travel and tourism school set to be one of best in world (JSF)
  • Average second home buyer in Spain is 55-64 and in fulltime employment (RMO)
  • Key ready island properties available from €230k (Taylor Wimpey España)

Travel and tourism is far from a simple subject to study. While in essence the movement of people from A to B for brief periods of time seems straightforward, the complexities of interconnecting sectors, such as distribution, transport and food services, makes this a fascinating industry to study. Now, the announcement of the new JSF Travel and Tourism School on the Balearic island of Mallorca will provide a knowledge centre that is already being hailed as one of the best business schools in the world in its sector, enhancing the world’s understanding of this complex industry and how it interacts with businesses at a variety of levels.

The first cohort of pupils will start in September 2016. The school is the brainchild of the Junνpero Serra Foundation, which is working in partnership with 25 international business sponsors from Europe, Asia and America. It will specialise in research and innovation, as well as academic study.

Mallorca is no stranger to travel and tourism, having attracted generations of families to its sunny shores since it became popular in the 1950s. One of the companies thriving there thanks to the travel and tourism sector is leading Spanish homebuilder Taylor Wimpey España, which is this summer offering a range of luxury, key ready and off plan properties in idyllic locations across the island.

Marc Pritchard, the company’s Sales and Marketing Director, comments

“Mallorca is perfectly positioned to be home to one of the world’s leading travel and tourism business schools and it will be fascinating to see the research that is generated as a result of this new educational establishment being based here on the island.

“Obviously, working for Taylor Wimpey España, I can attest to how important tourism is to Mallorca, with investment in second homes here boosting the local economy and impacting on a range of other sectors. Travel and tourism clearly benefits Mallorca hugely, but it also benefits those who come here. The picturesque views, the calm lapping of the sea against the shore, the wonderful sights, scents and taste of the local cuisine – all of these are memories that visitors get to take with them when they leave.”

Interestingly, the recent Who’s Buying Property Overseas report from Rightmove Overseas has shed some light on those visitors – well, the ones who want a more permanent foothold on the island, anyway. According to the report, overseas buyers of Spanish property are on average aged between 55 and 64 (43%) and in fulltime employment. 67% of buyers are purchasing their property as a second home, while 22% are doing it to relocate.

Taylor Wimpey España is offering key ready and off plan properties in four developments this summer, so those looking for the holiday home of their dreams – or indeed a new permanent home – can start enjoying their new island property as soon as the paperwork has been completed. At Costa Beach, prices start at €262,000 for a two bedroom apartment. The development enjoys direct beach access and fantastic views out over the open sea.

At Cala Magrana III (prices from €230,000), buyers are spoiled for choice, with the sea, golf courses and a charming marina all in the vicinity. For particularly keen golfers, Camp de Mar Beach is the place to be. Two and three bedroom townhouses, located in the heart of the ‘Golf de Andratx,’ are available from €359,500.

Finally, Cala Anguila II offers well appointed apartments from €245,000. As with all of Taylor Wimpey España’s developments, the site provides richly foliaged gardens and a communal pool, as well as properties packed with contemporary, designer fixtures and fittings.

While the JSF Travel and Tourism School won’t be open until September 2016, those looking to be a part of Mallorca’s travel and tourism sector need not delay; thanks to key ready properties from Taylor Wimpey España they can purchase the perfect second home ready for this year’s summer holiday season.

For more information, please contact Taylor Wimpey España today on 08000 121 020 or visit www.taylorwimpeyspain.com. Those residing outside of the UK should call 0034 971 70 69 72.

Dressed for success – the key to perfect home staging

Dressed for success – the key to perfect home staging

by Kate Italy Portugal Spain United Kingdom , , ,
  • Balance elegance with warmth for perfect appeal (Barton Wyatt)
  • Opt for clean, neutral shades with bright splashes of accent colours (Ideal Homes Portugal)
  • Remember the simple touches that make a room complete (Taylor Wimpey España)

Home staging is a skilled art. Done poorly, it can put off prospective purchasers the moment the front door is opened. Done well, it can be the deciding factor that inspires buyers to commit to a property purchase on the spot.

In fact, home staging in the right hands can be award-winningly good, as demonstrated by Alexander James, who are famed for dressing (amongst others) the stunning new Silverwood residence on the main island of the Wentworth Estate in Surrey. On the market at £4.6 million through Surrey’s leading estate agency, Barton Wyatt, the home includes five bedrooms, five bathrooms, five reception rooms, a kitchen/breakfast room, a cinema room and a games room. James Wyatt, Partner at Barton Wyatt, comments,

“Dressing a property as impressive as Silverwood takes real flair, which is why we were delighted to work with Alexander James. The company is able to achieve the perfect balance between sophisticated elegance and homely warmth that makes such grand properties so attractive to those viewing them. It is a balance that is key when it comes to home staging at this level – prospective buyers have to be able to imagine themselves at home the moment they step over the threshold.”

Clean, neutral shades, with splashes of brighter accent colours here and there, are a great way to appeal to the majority of buyers, advises Chris White, founding director of boutique estate agency Ideal Homes Portugal.

“It’s not just new builds that can benefit from home staging,” he explains. “Those looking to sell their homes can use a few simple tricks, like swapping out hectic patterns for fresh, white linens, to add instant appeal to any room. The key is to think like someone viewing the property for the first time – what is the eye immediately drawn to? Is the place clean? Is it tidy?”

Many of those buying through Ideal Homes Portugal are looking for a second home and won’t necessarily be bringing their own furniture, the way one would when moving into a main residence. The company offers furniture packs that provide all of the essentials, from beds to paintings and mirrors for the walls. Colin and Moira Hutchinson, who bought a two bedroom apartment with shared pool on the lovely O Pomar development in the town of Cabanas in the eastern Algarve, offered purchasing furniture well in advance as their top tip to those buying second homes overseas.

For new build homes overseas, home staging is an incredibly important marketing tool. The majority of buyers will inspect a property online before travelling out to their second home country of choice to view it, so having a well staged home to post details of online is the perfect way to reach out to potential buyers. Marc Pritchard, Sales and Marketing Director of prestigious Spanish homebuilder Taylor Wimpey España, comments,

“The key to home staging for high end holiday properties is to provide not just the main furniture items, but also the right amount of finishing touches. A simple bowl of fruit or bunch of flowers can make a room feel complete when placed correctly and can help those looking at images online to picture themselves relaxing in the property. Décor must be tasteful and stylish, with a contemporary edge that exudes comfort and relaxation.”

Over in Italy, home staging takes on a new dimension for luxury fractional ownership company Appassionata. Owner Dawn Cavanagh-Hobbs explains,

“With fractional ownership properties, home staging has to appeal to prospective owners at the same time as perfectly meeting the needs of current owners. It’s a delicate balance but one that can lead to a truly fantastic home for all concerned.”

The approach includes furnishing the Appassionata properties with a unique selection of antiques, hand-chosen restored items and other pieces that fit with the style of each individual property. For Dawn’s creative nature, one of the delights of fractional ownership is the ability to re-stage slightly in between each owner’s arrival – an act that is often well received. Owner Chris Everard comments,

“The thoughtfulness, unrestricted kindness and generosity of spirit displayed by the Appassionata team in the setting up of a beautiful new baby’s cot, a selection of mats, toys and baby equipment was a true act of empathy and kindness.”

From luxury new builds in the UK to ancient restorations in the rolling hills of central Italy, the value of home staging cannot be underestimated.

For more information please contact:

Barton Wyatt: 01344 843000 or www.bartonwyatt.co.uk

Taylor Wimpey España: +44 8000 121 020 or www.taylorwimpeyspain.com. Those residing outside of the UK should call 0034 971 70 69 72.

Ideal Homes Portugal: +44 800 133 7644 or +351 289 513 434 or www.idealhomesportugal.com

Appassionata: +39 33154 13225 or www.appassionata.com

Ready-made property business opportunities tempt buyers to Portugal

Ready-made property business opportunities tempt buyers to Portugal

by Kate Portugal
  • Portugal tempting property entrepreneurs towards a life in the sunshine (Ideal Homes Portugal)
  • Algarve property enquiries up 467% in 3 years (Rightmove Overseas)
  • From glamping to hostel management, the Algarve is the place to be (Ideal Homes Portugal)

Many property entrepreneurs are comfortable with managing their portfolios from home. For others, though, the pull of the warmth and friendliness of areas like Portugal’s Algarve has tempted them to take a more hands-on approach to property entrepreneurship.

“A lot of people want to pursue their property dream in person, not from their armchair,” comments Mark Satchell of Rightmove Overseas, “And the Algarve is certainly one place that is tempting more and more buyers to make the move and see how they fare. It’s a great place for families, well connected to the UK and the scenery is simply stunning. Add to that the fantastic weather and the low cost of living and it’s a really tempting combination.”

Data from Rightmove Overseas has shown that enquiries about property in the Algarve have increased more than fivefold since 2012. In March 2012, there were some 42,211 enquiries. By March 2015, the figure had risen to 239,270.

“Increasingly, we are finding that buyers are looking at the Algarve as a potential property business location,” comments Chris White, founding director of boutique estate agency Ideal Homes Portugal. “Demand from tourists for rental properties across the Algarve is strong and there are some excellent ready-made business opportunities available, particularly for those who want to live on-site.”

For first-time property entrepreneurs, a luxury villa with an on-site annex is a great way to test the water. The owners can live in the annex and manage the villa as a rental business while learning the tricks of the trade. When they have the confidence to scale up a notch, the Algarve presents some excellent opportunities for a B&B business, such as this impressive villa with pool in Santa Barbara de Nexe.

Rural tourism is also attracting keen interest in Portugal right now and those who prefer the peace and space of the Algarve’s countryside can opt for a rural estate with flexible business potential. Portuguese farmhouse properties often enjoy annexes or workers’ cottages in addition to the main house, as well as workable land packed with fruit trees and grape vines. From glamping to gourmet breaks where guests get to harvest their own delightfully fresh produce, farmhouse properties offer a really exciting opportunity to those with vision.

Of course, life in the country isn’t for everyone. Those who prefer an urban vibe might like to set their sights on an ambitious project – a 23 bed hostel in the central Algarve. With permission already in place to remodel it as a tourist residence, this is an exciting opportunity for buyers looking to bring a magnificent new hostel to this popular part of Portugal.

“There’s definitely a sense here in Portugal that the economic hard times are behind us,” concludes Ideal Homes Portugal’s Chris White. “It’s a new dawn for the property market and many business buyers are opting to pick up the perfect property now, while prices are low and they can bag a real bargain.”

For further details call Ideal Homes Portugal on 0800 133 7644 or +351 289 513 434, email enquiries@idealhomesportugal.com or visit www.idealhomesportugal.com.

60 seconds with… Terre Gialle Residence & Resort Marketing Manager, Simone Rossi

60 seconds with… Terre Gialle Residence & Resort Marketing Manager, Simone Rossi

by Kate Italy

Terre Gialle Residence & Resort is a picturesque estate covering almost 20 acres across some of the most pristine countryside Tuscany has to offer, combining both full and fractional ownership opportunities. Marketing Manager Simone Rossi explains more about the project, his role and the beautiful Tuscan lifestyle.

As Marketing Manager, what does your role include?

“I am responsible for promoting Terre Gialle Residence & Resort in the UK, whilst working closely with the Marketing Company Key Point Estates Limited to determine appropriate sales strategies in all market segments towards maximizing revenues. I also focus on creating lucrative sales targets and networking business relations to corporate clients, like airlines and tourist offices. I am always observing the market and identifying new trends whilst monitoring our main competitors.”

How did you become involved with Terre Gialle Residence & Resort?

“I currently work for the marketing company that has exclusivity for Terre Gialle Residence & Resort so it was a natural progression to come on board directly. I fell in love with the project as soon as I visited the estate and feel honoured to work for such a magnificent piece of Tuscan real estate.”

What does 2015 hold for the Italian property market?

“The real estate market in Italy was damaged during the 2008 crash and has been suffering in recent years, similarly to other European countries. However, there are a few regions in Italy, Tuscany included, that have been able to retain popularity in the international property market and this trend looks set to continue. If the first quarter of 2015 is as successful as the first quarter of 2014, then the Italian property market will be boasting an established achievement that is forecast to go from strength to strength.

“In relation to second home or holiday buyers, especially in areas of high historic and touristic interest where most buyers are cash purchasers, the market continues to be alive and appreciated. At a time when the Euro has weakened further still against both the U.S Dollar and the British Pound, the Italian property market could benefit from buyers from outside the Eurozone more readily able to purchase.”

With tourism at an all-time high, what is it about the region of Tuscany that continues to attract people from over the world?

“The Tuscan landscape is renowned globally, with its scenic beauty and historical eminence unparalleled, it is understandable that the region holds a special place in so many people’s hearts. There is so much to see and experience throughout the year here and the relaxed lifestyle synonymous with Tuscany continues to charm and entice tourists, both those that are arriving for the first time and those more regular visitors.

“Italians call this lifestyle ‘La Dolce Vita’, celebrating the pleasure of life and its simple luxury whilst indulging in the relaxed atmosphere to be found amongst Tuscany’s tranquil rolling hills. It is a way of life that everyone should experience, from the busy individual to families on their summer holidays. As well as exquisite countryside, Tuscany is also home to some of Italy’s most memorable cities including Florence, Pisa and Siena. It really should be top of the to-visit list if it isn’t already!”

Do you have a favourite element of the project/resort?

“I thoroughly enjoy my marketing role within Terre Gialle Residence & Resort as I can share with people why Tuscany is such an extraordinary place to visit, and the perfect setting for a second home. What I like most about the project is how it has developed and the real blend of historical and more modern characteristics throughout the estate. Combining both restored and brand new property, Terre Gialle Residence & Resort has something for everyone and represents the importance of Italy’s old and new within the region.“

What would be your advice for anyone looking to purchase property in Italy?

“Our main advice would be to ensure that anyone who is thinking of buying in Italy visits their region of interest and experiences all that it has to offer them. From historic sites to rural backdrops and coastal skylines, choose the location that is most desirable and research what property options are available there. We would also advise to enquire as to where there is a management company that performs routine supervision and management of the property to guarantee an enjoyable, hassle-free process.”

For more information about Terre Gialle Residence & Resort, visit www.terregialle.com, email info@terregialle.com or call 0203 637 2215.