From the Hollywood hills to the lush lands of Le Marche
Now more so than ever, promoting tourism destinations is big business with countries and regions knocking on Hollywood’s door to raise their international profile through celebrity endorsements. Involving the right personality can say a lot about how a destination is perceived by holidaymakers, investors and of course other fellow A-listers. It is no surprise then that the Italian region of Le Marche was elated to hear that top Hollywood actor Dustin Hoffman has fronted their television and cinema advertisement campaign. With the slogan ‘Italy all in one place’ the emphasis is on the numerous attractions of the region and its good value for money compared to the more expensive neighbouring region of Tuscany.
One of the twenty regions of Italy, Le Marche borders Tuscany, Umbria and Emelia Romagna and the Adriatic Coast. An increasingly popular tourist destination looking to increase its profile, Le Marche is priding itself as a destination which attracts visitors from all over the world throughout the year. Its two most notable draws, beautiful scenery and the finest Italian cuisine, encapsulate its claim as ‘real Italy’. Le Marche is home to some of the most stunning landscapes in the country, with traditional villages and a beautiful coastline.
The provinces of Pesaro and Urbino boast riches beyond the fabulous food and scenery. Visits to Urbino province are seen as an absolute must. It was home to Italian artist Raphael and now prides itself on the abundance of Renaissance artwork on display. The region is also flush with local shopping centres and markets offering a wide range of produce from household items to food for your exquisite Italian dinner. The local markets always bustle and burst with life and Italian tradition, with local artisans showcasing their handcrafted furniture and ironmongery. Fashion plays a large role in Italian society and Le Marche doesn’t disappoint. There are a number of designer boutiques and outlets stocking luxury brands such as Prada, Armani and Cavalli.
The terrain of the region also lends itself well to many seasonal activities and sports. For the adventurously minded there is climbing, trekking, canoeing and scuba diving as well as skiing. More gentile pursuits include golf, horse-riding, wine tasting at local vineyards or visiting the opera. The increasing popularity of this region is also assisted by its accessibility. There are frequent low-cost flights from London airports to the regional airport at Ancona, as well as other UK flights to nearby airports.
Steve Worboys, Managing Director of Experience International and a true Italianophile, enthuses:
“The fact that a Hollywood heavyweight like Dustin Hoffman believes in Le Marche enough to become the face of the region speaks volumes. Although the region is still not an established tourist spot, Le Marche is being heralded as the next big thing as far as the property market is concerned with its wide appeal to visitors, holidaymakers and property investors alike.
‘We are delighted to be offering properties in this emerging Italian region; on the market is Casa Serafini, formerly the ancestral home of the influential Serafini family, which combines traditional and historical features with modern design. Owners can enjoy communal swimming pools, Jacuzzis and tennis courts all within walking distance of local restaurants, shops, coastal towns and sandy beaches, Casa Serafini offers investors a palatial ‘real Italy’ experience with a deposit of 20% and cashback available on selected units for a limited time.”
This truly spectacular development is set in the village of Bargni, in the heart of Le Marche which is tipped to be the next ‘Tuscany’ but without the price tag. Comprising one, two and three bedroom unique properties starting from €227,500. For more information please contact Experience International on +44 (0)207 321 5858 or visit www.italian-property-sale.co.uk.